ANATOMY OF A HIT
Live / Registered — Registered and renewed (as of 17 Jun 2025)
What this means for you
Registered since 13 Jan 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 13 Jan 2025).
Record
- Serial number
- 85955754
- Registration number
- 4669564
- Mark type
- Stylized text
- Filed
- 10 Jun 2013
- Published for opposition
- 28 Oct 2014
- Registered
- 13 Jan 2015
- Next maintenance due
- 13 Jan 2025
- Attorney of record
- Matthew Saunders
Goods and services
- Class 035 — Advertising and business services: conducting analyses of themes and patterns behind hit television shows and their connection to specific audience groups and using the results to provide advice to clients to help them promote their brand strategy through television programming content geared toward attracting particular consumers
Owner
- Audience Theory LLC, New York, NY, US
- Audience Theory LLC, North Hollywood, CA, US
- Audience Theory LLC, North Hollywood, CA, US
Prosecution history
- 17 Jun 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 17 Jun 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 17 Jun 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 17 Jun 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 10 Jan 2025 — TEAS SECTION 8 & 9 RECEIVED
- 13 Jan 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 07 Mar 2020 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 07 Mar 2020 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 07 Mar 2020 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 13 Jan 2020 — TEAS SECTION 8 & 15 RECEIVED
- 13 Jan 2020 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 13 Jan 2015 — REGISTERED-PRINCIPAL REGISTER
- 28 Oct 2014 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 28 Oct 2014 — PUBLISHED FOR OPPOSITION
- 08 Oct 2014 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED