RIDE HARD. RUN COOL.

What this means for you

Registered since 31 Mar 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 31 Mar 2025).

Record

Serial number

85918430

Registration number

4713043

Mark type

Stylized text

Filed

30 Apr 2013

Published for opposition

29 Oct 2013

Registered

31 Mar 2015

Next maintenance due

31 Mar 2025

Attorney of record

Christopher J. Schulte

Goods and services

• Class 004 — Lubricants and fuels: Lubricants, oils and greases for automotive, industrial and commercial use
• Class 035 — Advertising and business services: Promotional sponsorship of events related to power sports, vehicle, boat and motorcycle racing, and sporting events
• Class 036 — Insurance and financial services: Financial sponsorship of teams, drivers, races and events related to power sports, vehicle, boat and motorcycle racing, and sporting events

Owner

• AMSOIL INC., Superior, WI, US
• AMSOIL INC., Superior, WI, US
• AMSOIL INC., Superior, WI, US

Prosecution history

• 15 Aug 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 15 Aug 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
• 15 Aug 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 15 Aug 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 02 Apr 2025 — TEAS SECTION 8 & 9 RECEIVED
• 31 Mar 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 21 Jan 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
• 21 Jan 2021 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
• 21 Jan 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 14 Oct 2020 — TEAS SECTION 8 & 15 RECEIVED
• 31 Mar 2020 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
• 31 Mar 2015 — REGISTERED-PRINCIPAL REGISTER
• 24 Feb 2015 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
• 23 Feb 2015 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
• 07 Jan 2015 — TEAS/EMAIL CORRESPONDENCE ENTERED