BELIEVE BY BRILLIANCE
Live / Registered — Registered and renewed (as of 22 Jul 2024)
What this means for you
Registered since 27 May 2014. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 27 May 2024).
Record
- Serial number
- 85734931
- Registration number
- 4538735
- Mark type
- Stylized text
- Filed
- 21 Sept 2012
- Published for opposition
- 26 Feb 2013
- Registered
- 27 May 2014
- Next maintenance due
- 27 May 2024
- Attorney of record
- Danica Acosta
Goods and services
- Class 014 — Jewelry: jewelry
Owner
- WALMART APOLLO, LLC, Bentonville, AR, US
- WAL-MART STORES, INC., BENTONVILLE, AR, US
- J. Homan USA LLC, Huntington, NY, US
- J. Homan USA LLC, Huntington, NY, US
- J. Homan USA LLC, Huntington, NY, US
Prosecution history
- 16 Jul 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 16 Jul 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 16 Jul 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 16 Jul 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 16 Jul 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 22 Jul 2024 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 22 Jul 2024 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 22 Jul 2024 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 22 Jul 2024 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 26 Apr 2024 — TEAS SECTION 8 & 9 RECEIVED
- 27 May 2023 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 18 Oct 2019 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 18 Oct 2019 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 13 Jul 2019 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 13 Jul 2019 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.