SALT BE ESSENTIAL
Dead / Cancelled — Cancelled — Section 8 (as of 15 Dec 2023)
What this means for you
This registration has been cancelled; it no longer blocks anyone on its own. The name may be available, but check before relying on it — rights can also come from actual use, not only from the register.
Record
- Serial number
- 85639901
- Registration number
- 4348008
- Mark type
- Word mark
- Filed
- 31 May 2012
- Published for opposition
- 04 Dec 2012
- Registered
- 04 Jun 2013
- Attorney of record
- Melissa S. Dillenbeck, Esq.
Goods and services
- Class 035 — Advertising and business services: Advertising and business consulting services, namely, marketing consultation; creation and management of brand names for others; brand name architecture, development, and implementation services for others; corporate and brand identity services for others; business consultation services, namely, enterprise strategy and architecture services for others; brand identity and logo development for others; naming and branding of products and services for others; market research services for others; development and implementation of marketing strategies for others; brand positioning and product promotion services for others; brand strategy for others; brand evaluation services, namely, product category analysis for others and brand value proposition development for others; brand transition and launch strategies for others; [brand research and measurement for others;] brand concept services in the nature of brand voice services for others; business consultation and marketing services, namely, URL strategy and acquisition services for others; brand messaging services for others; providing advertising services using 3D and animation designs, namely, design of visual language systems for the marketing purposes of others; design of collateral advertising media for others; retail and environmental advertising design for others; creation and implementation of brand guidelines and tools for others; design and implementation of brand launches for others; brand advertising for others; [design and implementation of social media advertising strategy for others;] customer relationship management consultation services, namely, creation and implementation of relationship programs for others; creation of advertising materials for others, namely, design of displays, booths, panels, signs, and other marketing materials for tradeshows and other events; advertising services, namely, creation and implementation of brand culture strategy for others; creation and implementation of internal marketing and recruitment campaigns for others; advertising services, namely, design of promotional material for others via a global computer network; design of digital marketing, advertising, and branding strategies and campaigns for others; creation of brand videos and animation for others for advertising and marketing purposes; advertising copywriting services for others
- Class 042 — Scientific and technological services: [Computer services, namely, designing and developing stationery, packaging, retail space, and websites on a global computer network for others;] design of [websites, social media pages, and] software user interfaces for others; design and implementation of website strategy for others, namely, consulting in the fields of website design and development for others; design of website architecture for others; design of blogs, microsites, extranet sites, intranet sites, [mobile applications, and social media sites and applications for others; coding and development of blogs, websites, microsites, extranet sites, intranet sites, mobile applications, and social media sites and applications for others; design and implementation of computer software for brand asset management for others;] design of brand packaging for others; computer software design services, namely, design of product user interfaces for others
Owner
- MATERIAL HOLDINGS, LLC, LOS ANGELES, CA, US
- GADDIS PARTNERS, LTD., AUSTIN, TX, US
- Salt Branding, LLC, San Francisco, CA, US
- Salt Branding, LLC, San Francisco, CA, US
- Salt Branding, LLC, San Francisco, CA, US
Prior registrations
Prosecution history
- 15 Dec 2023 — CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
- 04 Jun 2022 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 23 Mar 2022 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 01 Sept 2021 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 10 Mar 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 11 Feb 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 11 Feb 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 24 Jan 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 24 Jan 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 23 Jul 2019 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 23 Jul 2019 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 16 Jul 2019 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 03 Jun 2019 — TEAS SECTION 8 & 15 RECEIVED
- 19 Mar 2019 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 04 Jun 2018 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED