NEW ZEALAND GRASS-FED & PASTURE-RAISED ASSURED

What this means for you

Not registered yet, but its 04 May 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79457239

Mark type

Slogan / phrase

Filed

04 May 2026

Goods and services

• Class 029 — Meats and processed foods: Meat; meat extracts; game; dairy products; dairy based beverages; dairy based powders; long life milk; ultra heat treated milk (UHT milk); ESL (extended shelf life) milk; milk powder; cream (dairy products); dessert products in this class (dairy products predominating); condensed milk; flavoured milk; flavoured milk powder; margarine; protein milk products; milk beverages (milk predominating); flavoured milk beverages (milk predominating); fortified milk beverages (milk predominating); goat milk beverages including flavoured and fortified milk beverages (goat milk predominating); sheep milk beverages including flavoured and fortified milk beverages (sheep milk predominating); milk powder containing nutritional additives (milk powder predominating); milk powder containing nutritional supplements (milk powder predominating); goat milk; flavoured goat milk; goat milk products; goat milk powder; flavoured goat milk powder; flavoured sheep milk; flavoured sheep milk powder; goat milk powder containing nutritional additives and supplements (goat milk powder predominating); sheep milk powder containing nutritional additives and supplements (sheep milk powder predominating); yoghurt beverages; flavoured yoghurt; yoghurt based desserts; desserts, namely custard style yoghurt; soft cheese; hard cheese; cheese products; processed cheese; cheese spreads; blends of edible oils; blends of edible fats; preserved meat; cream (whipped); acidophilus milk; kumys (milk beverage); kefir (milk beverage); curd; rennet; koumiss (milk beverage); protein milk for human consumption; milk based beverages flavoured with tea; milk beverages with cocoa; lactose-free milk; laban (yoghurt product); labneh (yoghurt product); butter; cream [dairy products]; cheese; milk; yoghurt; whey; milk products; protein milk; powdered milk; sheep milk; sheep cheese; sheep milk tea, sheep milk predominating; sheep milk powder; sheep milk products; sheep milk beverage, sheep milk predominating; sheep cream; meat for making spreads; food spreads consisting principally of dairy products; dairy based dips; cheese spread; cream cheese; albuminous milk; powdered milk (except for infant use), whole milk powder (except for infant use), skim milk powder (except for infant use), yoghurt powder (except for infant use), buttermilk powder and colostrum powder (except for infant use); buttermilk powder; milk products that include lactoferrin, lactoferrin co-isolate and lactoperoxidase (edible); anhydrous milk fat for food; whey and whey products; edible oils and fats and products made therefrom, namely food spreads; colostrum for culinary purposes; anhydrous milk fat (AMF); butter ghee; extended shelf life (ESL) milk; milk concentrate; blends of butter; milk powder concentrate

Owner

• THE NEW ZEALAND WAY LIMITED, NZ

Prosecution history

• 09 Sept 2026 — LIMITATION FROM ORIGINAL APPLICATION ENTERED
• 03 Sept 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB