WOW NO COW!

What this means for you

Not registered yet, but its 17 Dec 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79454937

Mark type

Stylized text

Filed

17 Dec 2025

Goods and services

• Class 014 — Jewelry: Ornamental pins; decorative pins [jewellery]; bracelets; necklaces; earrings; charms [jewelry]; decorative articles [trinkets or jewellery] for personal use; friendship bracelets; brooches [jewellery]; lockets [jewelry]; necklace charms; metal badges for wear [precious metal]; pendants [jewelry]; plastic bracelets in the nature of jewelry; rings [jewellery]; wristbands [charity]; bracelets for watches; watches; metal watch bands; sports watches; charms for key rings; decorative key rings; key fobs.
• Class 016 — Paper goods and printed matter: Posters; printed recipe cards; decorative stickers; recipe books; magazines; recipe books featuring oat-based food and beverages; temporary tattoos; magazines featuring oat-based food and beverages; pens; pencils; stationery; collectable cards; decorative stickers for cars; gift tags; note cards; note books; paper badges; paper signs; postcards; printed informational cards; printed menus; beer mats of paper; coasters made of paper; cocktail mats of paper; disposable napkins; flags of paper; paper napkins; place mats of paper.
• Class 018 — Leather goods: Tote bags; sports bags; backpacks; bumbags; canvas bags; canvas shopping bags; card wallets; casual bags; coin purses; grocery tote bags; make-up bags; toiletry bags.
• Class 021 — Housewares and glass: Tableware, cookware and containers; glasses, drinking vessels and barware; serving pots and jugs, coffee pots and tea pots; milk jugs; jugs for frothing milk; non-electric milk frothers; cups, saucers and mugs; bowls.
• Class 025 — Clothing: Clothing; footwear; headwear; t-shirts; anoraks; turtleneck shirts; printed t-shirts; athletic clothing; jackets; outer clothing; bomber jackets; wind-resistant jackets; trench coats; denim jackets; quilted jackets; duffel coats; shirts; jumpers; jumper dresses; polo neck jumpers; trousers; chino pants; hats; bandanas; beanies; fashion hats; flat caps; sweatbands; headbands; sun hats; Visors being headwear; athletic shoes; disposable slippers; trainers.
• Class 029 — Meats and processed foods: Dairy substitutes; dairy product substitutes; milk substitutes; milk substitutes containing oats; oat milk [milk substitute]; oat-based beverages and drinks for use as a milk substitute; milk substitute based beverages and drinks [milk substitute predominating]; almond milk, almond milk-based beverages; coconut milk, coconut milk-based beverages; fruit-flavored oat-based drinks; milk substitute-based drinks containing coffee; yoghurt substitutes; yoghurt substitutes containing oats; milk substitute preparations for making yoghurt; oat-based yoghurt substitute; oat-based yoghurt and drinking yoghurt free of milk and lactose; yoghurt and drinking yoghurt substitutes containing oats; fruit-flavored yoghurt substitutes; fruit-flavored yoghurt substitutes containing oats; sour milk substitutes; sour cream substitutes; sour milk substitutes containing oats; sour cream substitutes containing oats; cream substitutes; crème fraiche substitutes; cream substitutes containing oat; crème fraiche substitutes containing oats; non-dairy creamer; oat-based cooking cream and creamer; vegetable based cream; butter substitutes, margarine substitutes; oat-based butter substitutes; oat-based margarine substitutes; cheese substitutes; oat-based cheese; milk substitute powder, milk substitute powder for food and nutritional purposes; dried milk substitute powder, cream substitute powder; flavored milk substitute powder for making drinks; vegetable powders; coconut milk powder; vegetable spreads; processed fruit, fruit snacks; fruit chips; fruit-based snack foods; oat-based dietary supplement drink mixes [milk substitutes]; oat-based dietary supplemental drinks in the nature of vitamin and mineral beverages [milk substitutes]; Milkshakes; flavoured milkshakes; oat-based milkshakes; flavoured oat-based milkshakes; milkshakes made from milk substitutes; non-dairy milkshakes; milkshakes substitute.
• Class 030 — Staple foods: Processed grains, starches, and goods made thereof, baking preparations and yeasts; Doughs, batters, and mixes therefor; Food preparations based on grains; oat flour; Malt-based food preparations; Mixes for making bakery products; Oat bars; Flour of oats; Cereal preparations containing oat bran; Oat biscuits for human consumption; Oat cakes for human consumption; Flapjacks; oat flour based chips; oat flour based savory snacks; Flour based snack foods; Grain-based chips; Grain-based snack foods; Snack food products made from cereal flour; Snack food products made from cereal starch; confectionery made from dairy substitutes; Oat clusters containing dried fruit; Waffles; Malted bread mix; oat-based flatbreads; Cookies; Cereal bars; Coffee-based beverage containing milk substitutes; Coffee-based beverages containing ice cream substitutes (affogato); Coffee concentrates; Ground coffee; Instant coffee; Artificial coffee; Ground coffee beans; Coffee based beverages; Coffee capsules, filled; Preparations for making beverages [coffee based]; Filters in the form of paper bags filled with coffee; Dairy-free chocolate; oat pasta; Oat porridge; Ready-to-eat cereals; Cake mixes; Bread mixes; non-dairy frozen yoghurt; oat-based ice cream substitute; high-protein cereal bars; Ice cream drinks; flavoured ice cream drinks; oat-based ice cream drinks; flavoured oat-based ice cream drinks; ice cream drinks made from milk substitutes; non-dairy ice cream drinks; ice cream drink substitute; ice cream; flavoured ice-cream; oat-based ice cream; oat-based flavoured ice-cream; ice cream made from milk substitutes; non-dairy ice cream; ice cream substitute; milk substitutes frozen yoghurt; oat-based custard; oat-based vanilla custard; oat-based vanilla sauce.
• Class 032 — Light beverages: Preparations for making beverages; non-alcoholic beverages; oat-based beverages; Waters; Coconut water; Flavored waters; Fruit flavoured waters; Powders used in the preparation of coconut water drinks; Malt wort; Carbonated non-alcoholic drinks; Dry ginger ale; Ginger beer; Ginger ale; Aloe juice beverages; Coconut-based beverages; Beverages consisting of a blend of fruit and vegetable juices; Non-alcoholic fruit drinks; Smoothies containing grains and oats; Concentrates for use in the preparation of soft drinks; Extracts for making non-alcoholic beverages; Extracts of unfermented must; Malt syrup for beverages; Starch-based dry mixes for beverage preparation; Syrups for making whey-based beverages; Syrups for making beverages; beer and non-alcoholic beer; beer and non-alcoholic beer containing oats; beer wort; beer-based beverages; Sports drinks; oat-based sports drinks; Protein-enriched sports beverages containing oats; Sports drinks containing electrolytes; Concentrates for use in the preparation of sports drinks; energy drinks.
• Class 043 — Restaurant and hotel services: Serving food and drink in restaurants, bars and cafes; café services; cafeteria services; catering; coffee shops; coffee bar services; hospitality services [food and drink]; juice bars; mobile restaurant services; providing of food and drink via a mobile truck; take-away fast food services.

Owner

• Oatly AB, SE

Prosecution history

• 13 Aug 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 12 Aug 2026 — NON-FINAL ACTION WRITTEN
• 24 Jul 2026 — ASSIGNED TO EXAMINER
• 23 Jul 2026 — APPLICATION FILING RECEIPT MAILED
• 23 Jul 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 23 Jul 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB