MARLOO

What this means for you

Not registered yet, but its 03 Mar 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79450631

Mark type

Stylized text

Filed

03 Mar 2026

Goods and services

• Class 009 — Scientific and electric apparatus: Artificial intelligence software for use in the provision of financial services and advice; chatbot [downloadable software for simulating conversations]; communication software; computer databases; computer search engine software; computer software applications for use with artificial intelligence for business management and reporting purposes, including practice management, document management, project management, workflow automation, and real-time compliance monitoring; computer software applications for use with artificial intelligence for aggregating and analysing anonymised client data to provide market intelligence; computer software for analysing, processing and producing data; database management software; downloadable electronic publications; downloadable software, mobile applications and artificial intelligence software for business management and reporting purposes, including practice management, document management, project management, workflow automation, and real-time compliance monitoring; downloadable software, mobile applications and artificial intelligence software for transcription, analysis, and summarisation of phonecalls and meetings; intelligent personal assistant [IPA] software; intelligent virtual assistant [IVA] software; personal digital assistants; language recognition and transcription software; recorded artificial intelligence and machine learning software for business intelligence and data analytics; voice recognition and dictation software; artificial intelligence software for providing cognitive partnership and augmented judgment through proactive insights, predictive analytics, and business intelligence; all of the aforesaid for use in providing financial services and advice.
• Class 035 — Advertising and business services: Compilation and systemisation of information into computer databases for knowledge management purposes; business data analysis, data collection, data compilation, data handling, data management, business data preparation, data processing, data retrieval, data search in computer files (for others), data transcription, and data verification services; data and business document management services; transcription services; central file management; provision of advice, information and consultancy services in relation to the aforesaid; all of the aforesaid in the field of financial services and advice.
• Class 036 — Insurance and financial services: Financial advisory services; online financial planning services; financial, monetary and banking services; insurance services; real estate services; venture capital fund management; investment services; providing financial market intelligence and information; provision of advice, information and consultancy services in relation to the aforesaid; providing information in the fields of financial advice, financial planning, wealth management, insurance, and mortgages.
• Class 042 — Scientific and technological services: AI as a service [AIaaS] in relation to software for use in the provision of financial services and advice; software as a service [SaaS] for use in the provision of financial services and advice; providing virtual computer systems through cloud computing for use in the provision of financial services and advice; design and development of computer hardware and software; electronic data storage and cloud computing services, namely software as a service (SaaS) for use in the provision of financial services and advice; software as a service (SaaS) using artificial intelligence to provide cognitive partnership and augmented judgment through proactive insights, predictive analytics, and business intelligence; software as service for business management and reporting purposes, including practice management, document management, project management, workflow automation, and real-time compliance monitoring; platform as a service (PaaS) for aggregating and analysing anonymised client data to provide market intelligence; provision of advice, information and consultancy services in relation to the aforesaid; all of the aforesaid in the field of financial services and advice.

Owner

• MARLOO LIMITED, NZ

Prosecution history

• 10 Sept 2026 — REFUSAL PROCESSED BY IB
• 27 Aug 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 27 Aug 2026 — REFUSAL PROCESSED BY MPU
• 18 Jun 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 17 Jun 2026 — NON-FINAL ACTION WRITTEN
• 16 Jun 2026 — ASSIGNED TO EXAMINER
• 03 Jun 2026 — APPLICATION FILING RECEIPT MAILED
• 02 Jun 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 28 May 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB