BEHAVIORAL FIREWALL

What this means for you

Not registered yet, but its 27 Feb 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79448073

Mark type

Stylized text

Filed

27 Feb 2026

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable mobile applications for use in the treatment and management of addictions and dependency; downloadable computer software for providing behavioural therapy, cognitive behavioural therapy (CBT), and psychological support for individuals; software applications for tracking consumer behaviour, setting limits, and providing motivational support; downloadable digital content in the nature of audio, video, and text-based materials; software for connecting users with therapists and support groups; downloadable software for use in delivering educational content and interactive exercises for addiction prevention and recovery; artificial intelligence-based software for analysing user behaviour and providing personalised treatment recommendations.
• Class 016 — Paper goods and printed matter: Printed matter; stationery; instructional and teaching material (except apparatus); books, publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications; books, publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications relating to overcoming addiction and dependency.
• Class 035 — Advertising and business services: Business consultancy and advisory services; business management; business administration; administration of the business affairs of franchises; advisory services relating to publicity for franchisees; business assistance relating to the establishment of franchises; provision of assistance (business) in the establishment of franchises; provision of assistance (business) in the operation of franchises; retail services relating to the sale of books, magazines, stationery, clothing, headgear, bags.
• Class 041 — Education and entertainment services: Education services; providing of training; education services relating to overcoming addictions and dependency; education services relating to business franchise management; arranging, conducting, organising and planning of conferences, courses, lectures and seminars for educational purposes; arranging, conducting, organising and planning of conferences, courses, lectures and seminars relating to overcoming addictions and dependency; including the conducting of such conferences, courses, lectures and seminars via the Internet; publication of educational material and printed matter relating to overcoming addictions and dependency; consultancy, advisory and information services in relation to the aforesaid.
• Class 044 — Medical, beauty and agricultural services: Cognitive behavioural therapy (CBT); therapy services; medical services; clinic services; health clinic services; medical, clinic and health clinic services in relation to overcoming addictions and dependency; advice, counselling, consultancy, information and/or therapy, including hypnotherapy, relating to overcoming addictions and dependency; consultancy, advisory and information services in relation to all the aforesaid.

Owner

• Tempe Partners Ltd, GB

Prosecution history

• 10 Sept 2026 — REFUSAL PROCESSED BY IB
• 27 Aug 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 27 Aug 2026 — REFUSAL PROCESSED BY MPU
• 19 Jun 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 18 Jun 2026 — NON-FINAL ACTION WRITTEN
• 15 Jun 2026 — ASSIGNED TO EXAMINER
• 22 Apr 2026 — APPLICATION FILING RECEIPT MAILED
• 22 Apr 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 16 Apr 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB