NOON

What this means for you

Not registered yet, but its 24 Dec 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79443757

Mark type

Stylized text

Filed

24 Dec 2025

Goods and services

• Class 005 — Pharmaceuticals: Nutritional supplements; drinks containing probiotics, prebiotics and vitamins for use as a nutritional supplement; beverages containing probiotics, prebiotics and vitamins for use as a nutritional supplement; liquid nutritional supplement; nutritional supplement energy bars; protein food supplements; protein-based food supplements; nutritional supplements containing vitamins and minerals; mineral nutritional supplements; vitamins, minerals and antioxidants being nutritional and dietary supplements; nutritional and food supplements
• Class 029 — Meats and processed foods: Dairy-based products, other than ice cream, custard, or frozen yoghurt; dairy-based beverages; flavoured milk drinks; dairy-based drinks; milk-based energy drinks; milk enriched with protein; vitamin-enriched milk; plant-based milk substitutes; milk and milk products; oat milk; soy milk; soy milk-based beverages; coconut milk; rice milk; beverages consisting primarily of milk; coconut milk-based beverages; rice milk-based beverages; nut milk; almond milk; almond milk-based beverages; non-dairy milk substitutes; dairy products based on milk substitutes, other than ice cream, custard, or frozen yoghurt; cultured dairy products; yoghurt; flavoured yoghurt; milk substitutes; yoghurt based on milk substitutes; non-dairy yoghurt; yoghurt based drinks; whey; dried whey; soy-based snack foods; soya bean-based snack foods; fruit-based snack foods; fruit-based snack bars; dried fruit-based snack foods; vegetable-based snack foods; nut and dried fruit-based snack bars; nut-based snack bars; nut and seed-based snack bars; seed-based snack foods; snack mixes consisting of dehydrated fruit and processed nuts; snack mixes consisting primarily of processed fruits, processed nuts and/or raisins; mixed dried fruits and prepared nuts; prepared nuts; processed nuts; nut-based snack foods; snack foods consisting primarily of nuts; peanut butter; powdered peanut butter; nut butter; powdered nut butters; almond butter; spreads based on jellies, jams, compotes, fruits and vegetables
• Class 030 — Staple foods: Instant oatmeal; oat biscuits; oatmeal; oat-based snack food; processed oats; rolled oats; porridge oats; cereal preparations, namely, cereal-based snack foods; breakfast cereals; cereal bars; cereal-based snack bars; cereal-based energy bars; high-protein cereal bars; gluten-free cereal products, namely, breakfast cereals, cereal bars and cereal-based snack foods; cereal flour; processed grains; processed whole grains; cereal-based snack foods; grain-based snack foods; wheat-based snack foods; processed cereals; processed wheat; wheat porridge; wheat flour; flour-based snack foods; nut flours; muesli; muesli-based snack foods; muesli bars; muesli-based snack bars; rice-based snack foods; rice cakes; corn-based snack foods; maize-based snack foods; bread; wholemeal bread; whole-grain bread; pastry; baked goods; gluten-free bakery products; biscuits; cookies; rice crackers; crackers; cakes; frozen yoghurt; frozen yoghurt-based snack foods; tapioca; coffee; coffee drinks; coffee-based beverages; coffee-based beverages containing milk; coffee substitutes; tea beverages; tea-based beverages; seasoning

Owner

• BetterBrekkieCo Pty Ltd, AU

Prosecution history

• 12 Mar 2026 — APPLICATION FILING RECEIPT MAILED
• 12 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 10 Mar 2026 — LIMITATION FROM ORIGINAL APPLICATION ENTERED
• 12 Feb 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB