DIO
Live / Applied — Non-final action mailed (as of 04 Feb 2026)
What this means for you
Not registered yet, but its 18 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 79440670
- Mark type
- Stylized text
- Filed
- 18 Aug 2025
- Attorney of record
- Sam E. Iverson
Goods and services
- Class 009 — Scientific and electric apparatus: Computer software using artificial intelligence to measure and analyse subconscious emotional responses to content via facial coding and advanced wearable technology; computer software using artificial intelligence in relation to the film, television, advertising, gaming and media industries; computer software and application software using artificial intelligence to recognise behavioural and emotional changes and responses; computer software and application software using artificial intelligence to measure behavioural and emotional changes and generate data insights; downloadable computer programs and downloadable computer software using artificial intelligence for natural language processing, generation, understanding and analysis; computer programs and computer software for machine learning in the film, television, advertising, gaming and media industries; downloadable computer programs and downloadable computer software for facial, behavioural, emotional and image recognition; computer programs and downloadable computer software for artificial intelligence, namely, computer software for developing, running and analysing algorithms that are able to learn to analyse, classify, and take actions in response to exposure to behavioural data and generate insights; downloadable computer software for simulation environments for the purpose of testing artificial intelligence agents, algorithms or programs.
- Class 042 — Scientific and technological services: Software as a service using artificial intelligence to measure and analyse subconscious emotional responses to content via facial coding and advanced wearable technology; provision of downloadable computer software using artificial intelligence in relation to the film, advertising, gaming, media and television industries; software design and development services in relation to artificial intelligence; research and development services in the field of artificial intelligence and behavioural science; research, design and development of computer programs and software using artificial intelligence; software as a service (SAAS) services featuring software using artificial intelligence for natural language processing, generation, understanding and analysis; providing online non-downloadable software for developing, running and analysing algorithms that are able to learn to analyse, classify, and take actions in response to exposure to behavioural data; software as a service (SAAS) services featuring software for using language models to analyse and interpret behavioural data; providing online non-downloadable software for machine-learning based language and speech processing; providing online non-downloadable software for sharing datasets for the purpose of machine learning, predictive analytics, and building language models in the film, television, advertising, gaming and media industries; application service provider featuring application programming interface (API) software; advice, information and consultancy services for the aforesaid services.
Owner
Prosecution history
- 19 Feb 2026 — REFUSAL PROCESSED BY IB
- 04 Feb 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
- 04 Feb 2026 — REFUSAL PROCESSED BY MPU
- 30 Jan 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 30 Jan 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 30 Jan 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 30 Jan 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 08 Jan 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
- 07 Jan 2026 — NON-FINAL ACTION WRITTEN
- 07 Jan 2026 — ASSIGNED TO EXAMINER
- 06 Jan 2026 — APPLICATION FILING RECEIPT MAILED
- 06 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 01 Jan 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB