BORN IN MAYFAIR
Live / Applied — Non-final action mailed (as of 27 Feb 2026)
What this means for you
Not registered yet, but its 19 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 79439708
- Mark type
- Stylized text
- Filed
- 19 Sept 2025
Goods and services
- Class 035 — Advertising and business services: Business management of hotels; business management of health clubs and spas; business management of resorts; business management of property and accommodation; business management of bars and restaurants; provision of business facilities and services within a hotel, namely, secretarial services and typing services; business management of hotels, facilities and amenities related thereto; advertising services; marketing services; arranging product launches; product launch services; arranging, organising, conducting events, exhibitions and shows for commercial purposes; arranging of promotional events, exhibitions and shows for commercial purposes; organisation of fashion shows for promotional purposes; organising and conducting of promotional events relating to style and fashion shows for commercial purposes; arranging of competitions for advertising purposes; administration of competitions for advertising purposes; administration of membership schemes; loyalty scheme services; organisation, operation and supervision of loyalty programmes and of sales and promotional incentive schemes; organisation of competitions for business purposes; information, advice and consultancy relating to all the aforesaid services.
- Class 036 — Insurance and financial services: Financial and monetary services; real estate services; real estate brokerage; real estate management services; financial management of rented and leasehold properties; insurance; safe deposit services; fundraising and sponsorship; purchase, sale, financing, operation, rental and brokerage of apartments, condominiums, hotels, property, timeshare properties, shopping malls and facilities and amenities related thereto; management of apartments, condominiums, property and timeshare properties; real estate equity sharing, namely, managing and arranging for ownership of real estate, condominiums, apartments; real estate investment, real estate management, real estate time sharing and leasing of real estate and real property, including condominiums and apartments; loyalty program payment processing services; arranging for the payment of goods and services; issuing of vouchers and coupons on behalf of third-party traders; issuing tokens of value as a reward for customer loyalty; issuing of tokens of value in relation to customer loyalty schemes; information, advice and consultancy relating to all the aforesaid services.
- Class 043 — Restaurant and hotel services: Hotel services; restaurant services; café services; bar services; tea room services; cocktail lounges; banqueting and catering services; reservation services for hotels; reservation services for temporary accommodation; arranging and booking hotels and other temporary accommodation; brokering reservations for hotels and other temporary accommodation; provision of facilities for meetings, functions, conferences and conventions; child minding services; information, advice and consultancy relating to the aforesaid services.
- Class 044 — Medical, beauty and agricultural services: Hairdressing and hair styling services; provision of beauty treatments and therapies; pedicure and manicure services; depilatory services; cosmetic treatment for the body; cosmetic treatment for the face; cosmetic treatment for the hair; health care services; health spa services; spa services; aromatherapy services; wellbeing services being health and nutritional advice; massage services; sauna services; flower arranging services; information, advice and consultancy relating to the aforesaid services.
Owner
Prosecution history
- 19 Mar 2026 — REFUSAL PROCESSED BY IB
- 27 Feb 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
- 27 Feb 2026 — REFUSAL PROCESSED BY MPU
- 05 Feb 2026 — NEW REPRESENTATIVE AT IB RECEIVED
- 31 Jan 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
- 30 Jan 2026 — NON-FINAL ACTION WRITTEN
- 28 Jan 2026 — ASSIGNED TO EXAMINER
- 29 Dec 2025 — APPLICATION FILING RECEIPT MAILED
- 29 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 18 Dec 2025 — SN ASSIGNED FOR SECT 66A APPL FROM IB