PEARSON

What this means for you

Not registered yet, but its 06 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79438559

Mark type

Design + words

Filed

06 Oct 2025

Attorney of record

Alisa Key

Goods and services

• Class 009 — Scientific and electric apparatus: Educational, teaching, instruction, research, training, testing, examination or assessment apparatus and instruments, namely, virtual assistants, chatbots and tutors and wearable device software;; publications in electronic format, namely, books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training materials, examination materials, assessments, interactive reading material, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels, recorded on computer media; downloadable electronic publications in the nature of books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training material, examination and testing materials, assessments, interactive reading materials, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels;; downloadable instructional, teaching, training and educational materials in the nature of course materials, testing materials, videos, animations, images, study modules, textbooks, workbooks, periodicals, lesson plans, practice exams, teacher guides, skill building exercises, homework assignments, manuals, study guides, user guides, workshops, webinars, tutorials, gradebooks, flashcards, glossaries, dictionaries, interactive reading material, handouts, examinations and assessments in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development, certification and workforce assessment levels; downloadable educational examination and test materials in the nature of examination papers, test questions, answer sheets, scoring guides, practice tests and test-preparation materials in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development, certification and workforce assessment levels; downloadable podcasts, audiobooks and audio files in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development, certification and workforce assessment levels; electronic book readers; apparatus for recording, transmission or reproduction of sound, data, text or images; downloadable computer software applications for educational, teaching, research, training, testing, examination and assessment purposes, featuring instruction in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable computer software and computer software platforms for educational, teaching, research, training, testing, examination and assessment purposes featuring teaching assistance and curriculum development in various disciplines at the elementary, middle school, high school, higher education, vocational and professional development, certification and workforce assessment levels for use by mentors, tutors, instructors and others involved in assisting learners; downloadable computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text and electronic publications; downloadable educational computer games software; downloadable mobile applications for use in accessing, reading, annotating, downloading, transmitting and utilizing electronic books, electronic notes, electronic educational materials, electronic flashcards and study materials, audiobooks and other electronic audio and visual content; downloadable mobile applications for use in developing educational, teaching, instruction, research, training, testing, examination and assessment material and study tools; downloadable educational media, namely, audio files, image files, multimedia files, video recordings, podcasts.
• Class 016 — Paper goods and printed matter: Printed publications, namely, books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training materials, examination materials, assessments, interactive reading material, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed matter, namely, books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training materials, examination materials, assessments, interactive reading material, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed instructional and teaching material, except apparatus, in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed educational publications, namely, books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training materials, examination materials, assessments, interactive reading material, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed non-fiction books on a variety of topics; printed educational books in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels ; printed textbooks in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed certificates and diplomas; printed paper credentials and paper badges; printed reference books in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed study materials in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels , printed dictionaries, printed fiction books on a variety of topics; printed non-fiction books on a variety of topics; printed series of fiction and non-fiction books; printed matter for instructional purposes, namely, books, textbooks, workbooks, study guides, instructional manuals, teaching materials, training materials, examination materials, assessments, interactive reading material, handouts, magazines, newsletters, journals, and periodicals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed educational, instructional, teaching, research, training, testing, examination and assessment materials in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed teaching manuals in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed instructional manuals for teaching in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; printed study guides; printed educational examinations and answer sheets; printed research reports in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels.
• Class 035 — Advertising and business services: Business management; personnel recruitment; employment recruiting services; employment agency services; personnel management consultancy; psychological testing for the selection of personnel; writing of curriculum vitae for others; human resources management; personnel recruitment consultancy services; business and personnel skills credentialing and badging, namely, testing, analysis, and evaluation of the knowledge, skills, and abilities of others for personnel recruitment and selection purposes; personnel placement; evaluation of personnel requirements, namely, evaluation of the knowledge, skills, and abilities of others for personnel recruitment and selection purposes; business management advice relating to the recruitment of staff; business management advice relating to the placement of staff; personnel assessment, namely, testing of the knowledge, skills, and abilities of others for personnel recruitment and selection purposes; business organization consultancy; business appraisals; marketing.
• Class 036 — Insurance and financial services: Financial affairs, monetary affairs and corporate finance, namely, providing investment funding for education and education technology initiatives; financial consultancy; charitable fundraising.
• Class 038 — Telecommunications services: Telecommunications, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing Internet chatrooms; on-line services, namely, message sending; satellite transmission; streaming of data; cable television broadcasting; providing telecommunications connections to a global computer network; television broadcasting; video on demand transmission; wireless communication services, namely, transmission of voice, data, graphics, images, audio and video to mobile telephones; wireless broadcasting; data streaming; streaming of audio, visual and audiovisual material via a global computer network; electronic transmission and streaming of digital media content for others via global and local computer networks; video-on-demand transmission services; broadcasting of radio and television programmes; broadcasting of video and audio programming over the Internet; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; telecommunication services, namely, transmission of podcasts; streaming of audio, visual, videos, and audiovisual material in the nature of educational videos, webinars and workshops via the Internet.
• Class 041 — Education and entertainment services: Educational services, namely, conducting classes, seminars, conferences, workshops and providing interactive online courses of instruction, distance learning and online databases featuring course materials, practice tests, course assignments, textbooks and supplemental materials in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; providing training in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; educational instruction services in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; educational and teaching services, namely, teaching and instruction in the fields of assessment and improvement of student learning, instructor training, curriculum development, teacher professional development and course management and providing a website featuring interactive educational and instructional information and information to the public in the field of education; educational services provided by schools and institutes of higher education, namely, providing courses of instruction at the primary, secondary, high school, college, post-graduate and vocational levels; educational services relating to the teaching of foreign languages, namely, providing multimedia software, publications, educational course materials, customized course programs, tutoring and educational tools and assessments in the field of foreign language learning; second language educational services, namely, providing multimedia software, publications, educational course materials, customized course programs, tutoring and educational tools and assessments in the field of second language learning; providing of educational, vocational and skills credentialing and badging, namely, vocational skills training, assessment and certification in various disciplines and proficiencies; technological education services, namely, providing courses of instruction, publications and assessments in the field of technology; career and vocational education and training services, namely, vocational skills training, assessment and certification in various disciplines and proficiencies at the primary, secondary, high school, college, post-graduate and career levels; providing educational assessment services; educational testing; standardized testing; educational examination services; providing computer-delivered educational testing and assessments; providing educational examinations and educational testing services; providing teaching in the field of educational assessments for counteracting learning difficulties; educational achievement testing; providing cognitive assessments of educational and vocational ability for use in connection with educational and vocational instruction and placement; educational services, namely, education in various disciplines at the primary, secondary, high school, college, post-graduate and vocational levels rendered through correspondence courses; distance learning services, namely, conducting distance learning instruction at the primary, secondary, high school, college, post-graduate and vocational levels; computer based educational services, namely, conducting on line instruction and courses in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; educational information services, namely, providing information relating to education services; educational research, namely, research in the field of education; educational advisory and consultancy services, namely, advisory and consulting services about education; development of printed educational materials; design of educational courses, namely, developing curriculum and assessments for education and developing training systems and learning methodologies for others; organization of educational conferences in the field of education; providing on-line educational computer games; electronic publishing services, namely, publication of text and graphic works, assessments and educational course materials in various disciplines on the internet; book publishing services; electronic publication services, namely, publication of text and graphic works, assessments and educational course materials in various disciplines on the internet; publication of texts, books, magazines and other printed matter; publication of educational books; publication of educational materials namely, text books, workbooks, course materials, testing materials, digital video, audio, multimedia, animations, images, study modules, textbooks, workbooks, periodicals, lesson plans, workbooks, practice exams, teacher guides, skill building exercises, homework assignments, manuals, study guides, user guides, workshops, webinars, tutorials, gradebooks, flashcards, glossaries, dictionaries, interactive reading material, handouts, examinations and assessments; publication of educational text books and instructional books; providing electronic publications, namely, non-downloadable electronic publications in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; providing on-line non-downloadable electronic publications in the nature of books, newsletters, journals, periodicals, workbooks, course materials, testing materials, lesson plans, practice exams, teacher guides, skill building exercises, homework assignments, manuals, user guides, tutorials, gradebooks, answer sheets, flashcards, glossaries, dictionaries, interactive reading material, handouts, examinations and assessments in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development and certification and workforce assessment levels; providing on-line non-downloadable electronic educational examination materials, namely, test materials, study guides and study materials; providing on-line non-downloadable videos, podcasts, audiobooks and audio files; providing custom publishing services of educational text books, assessments, certifications, study guides, and study materials; providing educational, cognitive and vocational skills assessment services; information, advisory and consultancy services in relation to all of the aforesaid services.
• Class 042 — Scientific and technological services: Application service provider (ASP) services featuring software for authoring, accessing, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing, reading, organizing and utilizing text, electronic publications, audiobooks and other educational, teaching, instruction, research, training, testing, examination, assessment and study materials; application service provider (ASP) services featuring software for use in connection with an online subscription service that enables users to access educational, teaching, instruction, research, training, testing, examination and assessment content; providing temporary use of non-downloadable software to enable users to access educational, teaching, instruction, research, training, testing, examination and assessment content; providing temporary use of non-downloadable computer software for use in the creation and publication of educational, teaching, instruction, research, training, testing, examination and assessment apparatus programs and materials and content; application service provider (ASP) services featuring software for use in creating, downloading, producing and transmitting customizable digital badges and credentials to display educational, certification and training accomplishments, skills, interest, and achievements; application service provider (ASP) services featuring software for use in accessing, reading, annotating, downloading, transmitting and utilizing electronic books, electronic notes, electronic educational, teaching, instruction, research, training, testing, examination and assessment materials, electronic flashcards and study materials, audiobooks and other electronic audio and visual content; providing non-downloadable web-based software for editing, developing and customizing software programs in the field of educational training and assessment and educational content delivery, computer software customization services and troubleshooting of computer software problems for use in course management and educational content delivery; software development of online course management applications and interactive learning tools.
• Class 044 — Medical, beauty and agricultural services: Psychological testing; psychological tests; personality testing for psychological purposes; preparation of psychological reports, namely, providing psychological assessments to patients and clinicians in the field of psychological and personality testing; psychological assessment services; psychological diagnosis services; psychological assessment and examination services; providing information in the field of psychological counselling, assessment and treatment; psychological counselling; occupational psychology assessment and counselling services; occupational therapy services; therapy services, namely, cognitive therapy services; providing psychological treatment; physical therapy; speech and hearing therapy; information, advisory and consultancy services in relation to all the aforesaid services.

Owner

• Pearson Plc, GB

Prosecution history

• 09 Sept 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 08 Sept 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 08 Sept 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 26 Mar 2026 — REFUSAL PROCESSED BY IB
• 09 Mar 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 09 Mar 2026 — REFUSAL PROCESSED BY MPU
• 08 Feb 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 07 Feb 2026 — NON-FINAL ACTION WRITTEN
• 07 Feb 2026 — ASSIGNED TO EXAMINER
• 08 Dec 2025 — APPLICATION FILING RECEIPT MAILED
• 08 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 04 Dec 2025 — SN ASSIGNED FOR SECT 66A APPL FROM IB