ZITCHA

What this means for you

Not registered yet, but its 18 Jun 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79438222

Mark type

Stylized text

Filed

18 Jun 2025

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable computer application software for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks; downloadable computer software for analysing market information related to advertising and marketing campaigns on retail media networks; computer software for processing market information related to advertising and marketing campaigns on retail media networks; downloadable computer software for use as interfaces between application programs and firmware on real-time computers
• Class 035 — Advertising and business services: Advertising services; advertising agency services; advertising services to create brand identity for others; compilation of advertisements for use as web pages on the internet; compiling indexes of information for commercial or advertising purposes; dissemination of advertising material online; business administration relating to marketing; direct market advertising for others; marketing services; market research data retrieval services; promotional advertising services; online advertising on a computer network
• Class 041 — Education and entertainment services: Consulting services in the field of publication relating to information about retail media networks and digital advertising; electronic publication of information on a wide range of topics in the nature of reports, white papers and e-books, including online and over a global computer network, in the field of retail media networks and digital advertising
• Class 042 — Scientific and technological services: Application Service Provider (ASP) featuring software for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks; Platform as a Service (PaaS) featuring computer software platforms for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks; provision of online non-downloadable web-based computer software for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks; software as a service (SaaS) services featuring software for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks; providing temporary use of online non-downloadable software for planning, creating, publishing, organising, managing, tracking, analysing, collating, capturing, distributing, integrating and optimising advertising and marketing campaigns on retail media networks

Owner

• ZITCHA IP PTY LTD, AU

Prosecution history

• 05 Feb 2026 — REFUSAL PROCESSED BY IB
• 22 Jan 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 22 Jan 2026 — REFUSAL PROCESSED BY MPU
• 18 Dec 2025 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 17 Dec 2025 — NON-FINAL ACTION WRITTEN
• 16 Dec 2025 — ASSIGNED TO EXAMINER
• 15 Dec 2025 — APPLICATION FILING RECEIPT MAILED
• 15 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 15 Dec 2025 — LIMITATION FROM ORIGINAL APPLICATION ENTERED
• 04 Dec 2025 — SN ASSIGNED FOR SECT 66A APPL FROM IB