CELLARHUB

What this means for you

Not registered yet, but its 26 Jun 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79432027

Mark type

Design + words

Filed

26 Jun 2025

Goods and services

• Class 035 — Advertising and business services: Administration of customer loyalty programs which provide tailored customer rewards for members of wine clubs; business intermediary services relating to the commercialisation (sales) of goods between wine merchants and consumers; commercial intermediary and advisory services in the field of selling products and rendering services in the wine and spirits industries; computerised database management; computerised retail point-of-sale data collection services; computerised retail point-of-sale data compilation services; data collection services; data compilation services; data processing services; data processing for the collection of data for business purposes; database management; database management services; organisation and management of customer loyalty programs which provide tailored customer rewards for members of wine clubs; organisation of loyalty and incentive schemes which provide tailored customer rewards for members of wine clubs; organisation of subscriptions for others which provide tailored customer rewards for members of wine clubs; provision of an online marketplace for buyers and sellers of goods and services; sales promotion through customer loyalty programs relating to the wine and spirits industries
• Class 042 — Scientific and technological services: Application service provider (ASP) featuring software for the administration and management of wine club membership programs, subscription services, customer loyalty programs, and referral services; consultancy in the field of computer software; consultancy services relating to software used in the field of e-commerce; consulting services in the field of software as a service (SaaS); design and development of computer software; design and development of computer software for logistics; design and development of computer software for logistics, supply chain management and e-business portals; design and development of operating system software; development of computer software application solutions for database management; development of computer software for logistics, supply chain management and e-business portals; hosting of software as a service (SaaS) for the administration and management of wine club membership programs, subscription services, customer loyalty programs, and referral services; maintenance and consultancy services relating to software used in the field of e-commerce; platform as a service (PaaS) featuring computer software platforms for the administration and management of wine club membership programs, subscription services, customer loyalty programs, and referral services; platform as a service (PaaS) featuring software platforms for transmission of images, audiovisual contents, video contents and messages; platform as a service (PaaS) for the purpose of providing product information and data exchange services; providing on-line non-downloadable software for database management; providing on-line non-downloadable software for use in database management; providing online non-downloadable web-based software and software applications for the administration and management of wine club membership programs, subscription services, customer loyalty programs, and referral services; providing user authentication services using biometric hardware and software technology for e-commerce transactions; research and consultancy services relating to software; research, design and development of software for database management; research, design and development services relating to software application solutions; software as a service (SaaS) featuring software for the administration and management of wine club membership programs, subscription services, customer loyalty programs, and referral services; software as a service (SaaS) featuring artificial intelligence software for use in software development; software as a service (SaaS) featuring software for machine learning; software as a service (SaaS) featuring software for machine learning, deep learning and deep neural networks; software as a service (SaaS) featuring software using artificial intelligence for software development; software design and development

Owner

• Digitact Pty Ltd, AU

Prosecution history

• 22 Jan 2026 — REFUSAL PROCESSED BY IB
• 08 Jan 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 08 Jan 2026 — REFUSAL PROCESSED BY MPU
• 02 Dec 2025 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 01 Dec 2025 — NON-FINAL ACTION WRITTEN
• 13 Nov 2025 — ASSIGNED TO EXAMINER
• 26 Sept 2025 — APPLICATION FILING RECEIPT MAILED
• 26 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 26 Sept 2025 — LIMITATION FROM ORIGINAL APPLICATION ENTERED
• 04 Sept 2025 — SN ASSIGNED FOR SECT 66A APPL FROM IB