FIRST AT SEPHORA
Live / Applied — Non-final action mailed (as of 18 Dec 2025)
What this means for you
Not registered yet, but its 16 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 79431889
- Mark type
- Design + words
- Filed
- 16 Jul 2025
Goods and services
- Class 035 — Advertising and business services: Demonstration of goods; distribution of samples; organization of exhibitions for commercial or advertising purposes; sales promotion for third parties; marketing; marketing for self-service shops; presentation of goods on all communication media for retail sale of toiletries, perfumes, cosmetic products, make-up products, cosmetic products for face and body care, cosmetic products for hair care and embellishment; the bringing together, for the benefit of others, (excluding the transport thereof) of a variety of toiletries enabling customers to conveniently view and purchase those goods; retail sale services for toiletries, perfumes, cosmetic products, make-up products, cosmetic products for face and body care, cosmetic products for hair care and embellishment; loyalty card services; customer loyalty services; loyalty programs; managing a loyalty program enabling participants to obtain reductions on products and services through a membership card giving entitlement to reductions and promotional offers; retail store services featuring virtual merchandise, namely, computer programs featuring cosmetic products, perfumes, toiletries and beauty products, hair products, make-up, clothing, hats, spectacles, bags, jewelry, art objects, toys for online use.
Owner
- SEPHORA, FR
Prosecution history
- 01 Jan 2026 — REFUSAL PROCESSED BY IB
- 18 Dec 2025 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
- 18 Dec 2025 — REFUSAL PROCESSED BY MPU
- 11 Nov 2025 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
- 10 Nov 2025 — NON-FINAL ACTION WRITTEN
- 04 Nov 2025 — ASSIGNED TO EXAMINER
- 08 Sept 2025 — APPLICATION FILING RECEIPT MAILED
- 08 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Sept 2025 — SN ASSIGNED FOR SECT 66A APPL FROM IB