DE BEERS ESSENCE OF CREATION
Live / Allowed — Publication / registration review complete (as of 18 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 21 Jul 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 79431265
- Mark type
- Stylized text
- Filed
- 21 Jul 2025
- Published for opposition
- 07 Apr 2026
- Attorney of record
- Brian R. McGinley
Goods and services
- Class 014 — Jewelry: Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in the nature of watches, pocket watches and clocks
- Class 035 — Advertising and business services: Retail and wholesale store services featuring precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; sales promotion for others; business management assistance
Owner
Prosecution history
- 01 Apr 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 13 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 13 Mar 2026 — EXAMINER'S AMENDMENT ENTERED
- 13 Mar 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 13 Mar 2026 — EXAMINERS AMENDMENT E-MAILED
- 13 Mar 2026 — EXAMINERS AMENDMENT -WRITTEN
- 12 Mar 2026 — PREVIOUS ALLOWANCE COUNT WITHDRAWN
- 10 Mar 2026 — WITHDRAWN FROM PUB - OG REVIEW QUERY
- 24 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 20 Feb 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 20 Feb 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 20 Feb 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 29 Jan 2026 — REFUSAL PROCESSED BY IB
- 09 Jan 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
- 09 Jan 2026 — REFUSAL PROCESSED BY MPU