ALIEXPRESS CHOICE
Live / Allowed — Approved for publication (as of 01 Apr 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 30 Dec 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 79416045
- Mark type
- Design + words
- Filed
- 30 Dec 2024
- Attorney of record
- Edward Playfair
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable computer graphics; data processing apparatus; computer memory devices; computers; computer operating programs, recorded; central processing units (CPU); computer game software, recorded; downloadable music files; downloadable image files featuring avatars for use in virtual environments; memory cards for video game machines; electronic black boxes for recording data; recorded and downloadable computer software platforms for managing a curated and premium selection of products for an online retail store, providing a premium online shopping experience, integrating business management, analytics, and logistics services for curated product offerings; downloadable computer game software; downloadable e-wallets, namely, downloadable computer software for use as a digital wallet; recorded and downloadable data sets in the field of retail analytics, consumer behavior, market trends, product demand, e-commerce sales statistics, logistics, warehousing, supply chain management, shipping routes, inventory tracking, advertising campaign performance and audience demographics; Global Positioning System (GPS) apparatus; virtual reality headsets; spectacles.
- Class 035 — Advertising and business services: Online retail store services featuring a wide variety of consumer goods of others with integrated sales operations, payment services, logistics, and warehousing; online retail store services featuring downloadable and prerecorded music and movies; demonstration of goods; advertising services; rental of advertising space; presentation of goods on communication media, for retail purposes; consultancy regarding advertising communication strategies; business management consultancy; conducting market studies; organization of exhibitions for commercial or advertising purposes; providing business information; providing commercial information and advice for consumers in the choice of products and services; commercial intermediation services, namely, business intermediary services relating to the matching of various professionals with clients; providing user reviews for commercial or advertising purposes; providing user rankings for commercial or advertising purposes; arranging and conducting of commercial events in the nature of trade shows; lead generation services; sales prospecting for others; import-export agency services; sales promotion for others; marketing services; provision of an online marketplace for buyers and sellers of goods and services; promoting the goods of others through influencers; compilation of information into computer databases; systemization of information into computer databases; website traffic optimisation; updating and maintenance of data in computer databases; web indexing for commercial or advertising purposes; accounting services; accounting services, namely, administrative accounting for e-commerce merchants in the nature of compiling order statistics and administering sales accounts; sponsorship search.
- Class 039 — Transportation and storage services: Air transport; car transport; railway transport; parcel delivery; packaging of goods; delivery of goods; storage of goods; river transport by boat; freighting services; transport by pipeline; transporting furniture; transport of goods; marine transport; courier services; transport reservation; travel ticket reservation service; wrapping of goods in the nature of gift wrapping; message delivery; delivery of goods by mail order; launching of satellites for others; flower delivery; transportation logistics, namely, providing transportation and delivery services by air, road, rail and sea; barge transport; guarded transport of valuables; cable car transport; transport brokerage; providing transportation information; physical storage of electronically stored data or documents; rental of storage lockers; locating and tracking of cargo for transportation purposes.
Owner
Prosecution history
- 01 Apr 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 11 Mar 2026 — EXAMINER'S AMENDMENT ENTERED
- 11 Mar 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 11 Mar 2026 — EXAMINERS AMENDMENT E-MAILED
- 11 Mar 2026 — EXAMINERS AMENDMENT -WRITTEN
- 10 Feb 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 10 Feb 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 10 Feb 2026 — TEAS REQUEST FOR RECONSIDERATION RECEIVED
- 09 Jan 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
- 09 Jan 2026 — FINAL REFUSAL E-MAILED
- 09 Jan 2026 — FINAL REFUSAL WRITTEN
- 12 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 11 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 11 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 12 Jul 2025 — REFUSAL PROCESSED BY IB