CHOICE
Live / Applied — Final refusal mailed (as of 09 Jan 2026)
What this means for you
Not registered yet, but its 30 Dec 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 79416044
- Mark type
- Design + words
- Filed
- 30 Dec 2024
- Attorney of record
- Edward Playfair
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable computer graphics; data processing apparatus; computer memory devices; computers; computer operating programs, recorded; central processing units (CPU); computer game software, recorded; downloadable music files; downloadable image files featuring avatars for use in virtual environments; memory cards for video game machines; electronic black boxes for recording data; recorded and downloadable computer software platforms for managing a curated and premium selection of products for an online retail store, providing a premium online shopping experience, integrating business management, analytics, and logistics services for curated product offerings; downloadable computer game software; downloadable e-wallets, namely, downloadable computer software for use as a digital wallet; recorded and downloadable data sets in the field of retail analytics, consumer behavior, market trends, product demand, e-commerce sales statistics, logistics, warehousing, supply chain management, shipping routes, inventory tracking, advertising campaign performance and audience demographics; Global Positioning System (GPS) apparatus; virtual reality headsets; spectacles.
- Class 035 — Advertising and business services: Online retail store services featuring a wide variety of consumer goods of others with integrated sales operations, payment services, logistics, and warehousing; online retail store services featuring downloadable and prerecorded music and movies; demonstration of goods; advertising services; rental of advertising space; presentation of goods on communication media, for retail purposes; consultancy regarding advertising communication strategies; business management consultancy; conducting market studies; organization of exhibitions for commercial or advertising purposes; providing business information; providing commercial information and advice for consumers in the choice of products and services; commercial intermediation services, namely, business intermediary services relating to the matching of various professionals with clients; providing user reviews for commercial or advertising purposes; providing user rankings for commercial or advertising purposes; arranging and conducting of commercial events in the nature of trade shows; lead generation services; sales prospecting for others; import-export agency services; sales promotion for others; marketing services; provision of an online marketplace for buyers and sellers of goods and services; promoting the goods of others through influencers; compilation of information into computer databases; systemization of information into computer databases; website traffic optimisation; updating and maintenance of data in computer databases; web indexing for commercial or advertising purposes; accounting services; accounting services, namely, administrative accounting for e-commerce merchants in the nature of compiling order statistics and administering sales accounts; sponsorship search.
Owner
Prosecution history
- 18 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 18 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 18 Mar 2026 — TEAS REQUEST FOR RECONSIDERATION RECEIVED
- 09 Jan 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
- 09 Jan 2026 — FINAL REFUSAL E-MAILED
- 09 Jan 2026 — FINAL REFUSAL WRITTEN
- 12 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 11 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 11 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 12 Jul 2025 — REFUSAL PROCESSED BY IB
- 22 Jun 2025 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
- 22 Jun 2025 — REFUSAL PROCESSED BY MPU
- 24 Apr 2025 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
- 23 Apr 2025 — NON-FINAL ACTION WRITTEN
- 11 Apr 2025 — ASSIGNED TO EXAMINER