THE CREATIVE EFFECTIVENESS LADDER
Live / Registered — Registered (as of 15 Feb 2022)
What this means for you
Registered since 15 Feb 2022. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 79305860
- Registration number
- 6641570
- Mark type
- Stylized text
- Filed
- 30 Nov 2020
- Published for opposition
- 30 Nov 2021
- Registered
- 15 Feb 2022
- Attorney of record
- Alexandra MacKay
Goods and services
- Class 009 — Scientific and electric apparatus: Recorded, electronic computer software featuring information about online media relating to advertising; downloadable electronic publications in the nature of downloadable electronic guides, downloadable electronic bulletins and downloadable electronic news reports all in the field of creativity in the advertising, marketing, and branded communications industries; downloadable multi-media recordings in the nature of audio recordings and publications in the nature of downloadable podcasts and downloadable electronic guides all featuring information in the field of creativity in the advertising, marketing, and branded communications industries; downloadable computer software for analyzing data and information in the field of creativity in the advertising, marketing, and branded communications industries; data recorded in electronic, optical or magnetic form, namely, prerecorded magnetic data carriers featuring information related to creativity in the advertising, marketing, and branded communications industries; downloadable computer software for accessing, browsing and searching online databases; downloadable mobile telephone software to enable access of online databases; downloadable mobile application software for phones and tablets for enabling access to online databases in the field of creativity in the advertising, marketing, and branded communications industries; downloadable computer software to enable users access to online databases
- Class 035 — Advertising and business services: Advertising services; marketing and promotional services; advertising services featuring case studies; advertising campaign reporting services; market assessing and analysing of data and information into computer databases in relation to advertising campaigns, advertising case studies; arranging subscription service to telecommunication services for others featuring an online platform; providing business and commercial information services; provision of commercial information, business data and statistical information all relating to advertising; advertising research services; compiling and analysing business data information for advertising purposes; dissemination of advertising matter; compilation, analysis and dissemination of advertising data information and statistics for business and commercial purposes; business advisory and consultancy services in the field of advertising; arranging, conducting and production of exhibitions, shows, conferences, fairs, presentations, events and competitions for commercial, promotional and advertising purposes; information, consultancy and advisory services relating to all the aforesaid
- Class 041 — Education and entertainment services: Providing online non-downloadable electronic publications in the nature of guides, bulletins, articles and news reports all in the field of creativity in the advertising, marketing, and branded communications industries; electronic library services for the supply of electronic information and archived information in the form of text, audio and video information via an on-online computer network; education and training services, namely, conducting seminars, distance learning instruction and trainings all in the field of advertising; providing educational assessments in relation to advertising campaigns and advertising case studies for educational purposes; electronic publishing, namely, online electronic publishing of reports, articles, guides and newsletters; publication of material in the nature of guides, articles, newsletters, which can be accessed from databases and from the Internet; provision of educational information in the field of education featuring topics about advertising; providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of creativity in the advertising, marketing, and branded communications industries; information, consultancy and advisory services relating to all the aforesaid
- Class 042 — Scientific and technological services: Software as a service [SaaS] services featuring software for analyzing and reviewing advertising creations and analyzing and reviewing data and information in the field of creativity in the advertising, marketing, and branded communications industries; software as a service [SaaS] services featuring computer software platforms for assessing advertising material and information; programming of computer software for others for internet platforms; platform as a service [PaaS] featuring computer software platforms for analyzing and reviewing advertising creations and analyzing and reviewing data and information in the field of creativity in the advertising, marketing, and branded communications industries; hosting of communication platforms namely, providing a web hosting platform for communications of electronic exchanges of data on the internet
Owner
Prosecution history
- 14 Aug 2025 — NEW REPRESENTATIVE AT IB RECEIVED
- 16 Aug 2022 — FINAL DECISION TRANSACTION PROCESSED BY IB
- 22 Jul 2022 — FINAL DISPOSITION NOTICE SENT TO IB
- 22 Jul 2022 — FINAL DISPOSITION PROCESSED
- 15 May 2022 — FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
- 15 Feb 2022 — REGISTERED-PRINCIPAL REGISTER
- 06 Dec 2021 — NOTIFICATION PROCESSED BY IB
- 30 Nov 2021 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 30 Nov 2021 — PUBLISHED FOR OPPOSITION
- 17 Nov 2021 — NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
- 17 Nov 2021 — NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
- 10 Nov 2021 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 27 Oct 2021 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 27 Oct 2021 — EXAMINER'S AMENDMENT ENTERED
- 27 Oct 2021 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED