ADTHENA

Live / Registered — Registered — Section 71 accepted (as of 24 Feb 2024)

What this means for you

Registered since 16 Jan 2018. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
79210185
Registration number
5377456
Mark type
Stylized text
Filed
28 Mar 2017
Published for opposition
31 Oct 2017
Registered
16 Jan 2018
Attorney of record
Kimberly B. Herman

Goods and services

  • Class 009 — Scientific and electric apparatus: Technology and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content, namely, software for the planning, purchasing, placement analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; computer software for use in connection with providing advertising services over a global computer network; computer software for providing the serving of advertisements, analyzing the delivery of online advertising, analysis of website traffic and targeting based on user behavior on behalf of others on a global computer network; computer software for obtaining and analyzing search data and managing search advertisements for others on a global computer network; software for database management in the field of marketing and marketing surveys; electronic publications being downloadable in the nature of magazines, whitepapers, research reports and newsletters in the field of marketing provided on-line from computer databases, the Internet or other electronic networks; data in the nature of text, audio, graphic images and video downloadable in the field of marketing provided from computer databases, the internet or other electronic networks
  • Class 035 — Advertising and business services: Search engine marketing services; development of marketing strategies and concepts, namely, developing search engine advertising strategies and collecting search engine advertising data to track consumer purchasing behavior for analysis and reporting of marketing concepts; search engine optimization services for sales promotion; business advisory services; business planning and business strategy services; business consulting, information, research and analytics services in connection with the planning, purchasing, placement and optimization of online, interactive, broadband, mobile and related new media inventory and content; market research and market analysis; market support services, namely, market analysis; statistical analysis and compilation of data for business purposes; compiling of information into computer databases; management of databases; analysis of advertising; analysis of delivery on online advertising; advertising and marketing services provided by means of indirect methods of marketing communications, including social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; information, research, advisory and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services on-line from a computer database and the Internet
  • Class 042 — Scientific and technological services: Design and development of computer software; web site design; creating, hosting and maintaining web sites; internet and web site services, namely, technical information, research and analysis services in the nature of technical research in the field of search engines in connection with the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; internet and web site services, namely, technical consultancy and advisory services in relation to technology in the nature of websites and search engines and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; consulting services relating to the use of digital platforms and media in the nature of software in the field of advertising and marketing; design and development of databases; computer consultancy services; computer programming; computer system design and analysis; design and development of information and communications technology, namely, new product design for others in the fields of information and communications technology, and computer programming for commercial analysis and reporting in the fields of information and communications technology; providing technical information and advice about computers, computer software and computer networks; analysis of technical data, namely, computer system and search engine analysis; information, research, advisory and consultancy services in relation to all of the aforementioned services

Owner

Prosecution history

  • 24 Feb 2024 — NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
  • 24 Feb 2024 — REGISTERED-SEC.71 ACCEPTED
  • 24 Feb 2024 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 14 Jun 2023 — TEAS SECTION 71 RECEIVED
  • 16 Jan 2023 — COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
  • 29 Sept 2019 — LIMITATION FROM THE IB EXAMINED, NO ACTION IS NEEDED
  • 16 Aug 2019 — RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED
  • 25 May 2018 — FINAL DECISION TRANSACTION PROCESSED BY IB
  • 23 Apr 2018 — FINAL DISPOSITION NOTICE SENT TO IB
  • 23 Apr 2018 — FINAL DISPOSITION PROCESSED
  • 16 Apr 2018 — FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
  • 26 Feb 2018 — CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED
  • 02 Feb 2018 — CORRECTION TRANSACTION RECEIVED FROM IB
  • 16 Jan 2018 — REGISTERED-PRINCIPAL REGISTER
  • 05 Nov 2017 — NOTIFICATION PROCESSED BY IB

View this trademark record on Marksy