SWEET CHOICE
Live / Registered — Registered and renewed (as of 21 Feb 2026)
What this means for you
Registered since 14 Nov 2006. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 14 Nov 2026).
Record
- Serial number
- 78675975
- Registration number
- 3172519
- Mark type
- Stylized text
- Filed
- 22 Jul 2005
- Published for opposition
- 18 Apr 2006
- Registered
- 14 Nov 2006
- Next maintenance due
- 14 Nov 2026
- Attorney of record
- Brian P. Gregg
Goods and services
- Class 001 — Chemicals: Artificial sweeteners
Owner
- GUIDING STARS LICENSING COMPANY, LLC, SCARBOROUGH, ME, US
- DZA BRANDS, LLC, SALISBURY, NC, US
- FL Food Lion, Inc., Salisbury, NC, US
- FL Food Lion, Inc., Salisbury, NC, US
- FL Food Lion, Inc., Salisbury, NC, US
Prosecution history
- 21 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 21 Feb 2026 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 21 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 21 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 24 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
- 14 Nov 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 19 Oct 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 19 Oct 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 19 Oct 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 03 Jun 2020 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 11 Jan 2017 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 11 Jan 2017 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 11 Jan 2017 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 11 Jan 2017 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 02 Nov 2016 — TEAS SECTION 8 & 9 RECEIVED