CHOICEADVANTAGE

What this means for you

Registered since 04 Jul 2006. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 04 Jul 2026).

Record

Serial number

78434473

Registration number

3111199

Mark type

Stylized text

Filed

14 Jun 2004

Published for opposition

11 Apr 2006

Registered

04 Jul 2006

Next maintenance due

04 Jul 2026

Attorney of record

N. Christopher Norton

Goods and services

• Class 035 — Advertising and business services: Database management services in the field of hotels and motels, namely, providing database management services for tracking available rooms, guests' address and contact information, guests' check-in and check-out dates, guest history, hotel room rates, and itemized gross room revenues

Owner

• Choice Hotels International, Inc., North Bethesda, MD, US
• Choice Hotels International, Inc., Silver Spring, MD, US
• Choice Hotels International, Inc., Silver Spring, MD, US

Prosecution history

• 25 Dec 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 25 Dec 2025 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
• 25 Dec 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 25 Dec 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 17 Sept 2025 — TEAS SECTION 8 & 9 RECEIVED
• 04 Jul 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 20 Nov 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 20 Nov 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 20 Nov 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 20 Nov 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 20 Nov 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 26 Aug 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 26 Aug 2016 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
• 26 Aug 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 26 Aug 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL