UNDERSTANDING THE WAY YOU LIVE

Live / Registered — Registered and renewed (as of 27 Aug 2016)

What this means for you

Registered since 04 Jun 1996. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 04 Jun 2016).

Record

Serial number
74686929
Registration number
1978290
Mark type
Slogan / phrase
Filed
12 Jun 1995
Published for opposition
12 Mar 1996
Registered
04 Jun 1996
Next maintenance due
04 Jun 2016
Attorney of record
Neil M. Zipkin

Goods and services

  • Class 036 — Insurance and financial services: insurance underwriting in the fields of life, health, disability insurance and annuities

Owner

Prosecution history

  • 24 Feb 2026 — TEAS SECTION 8 & 9 RECEIVED
  • 04 Jun 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
  • 27 Aug 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
  • 27 Aug 2016 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
  • 27 Aug 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 27 Aug 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 06 Jun 2016 — TEAS SECTION 8 & 9 RECEIVED
  • 21 Jun 2007 — CASE FILE IN TICRS
  • 28 Sept 2006 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
  • 28 Sept 2006 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 28 Sept 2006 — ASSIGNED TO PARALEGAL
  • 01 Jun 2006 — REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
  • 01 Jun 2006 — TEAS SECTION 8 & 9 RECEIVED
  • 10 Jul 2002 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
  • 20 May 2002 — REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

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