BLUE ADVANTAGE
Live / Registered — Registered and renewed (as of 13 Mar 2026)
What this means for you
Registered since 27 Aug 1996. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 27 Aug 2026).
Record
- Serial number
- 74593923
- Registration number
- 1996466
- Mark type
- Word mark
- Filed
- 02 Nov 1994
- Published for opposition
- 06 Feb 1996
- Registered
- 27 Aug 1996
- Next maintenance due
- 27 Aug 2026
- Attorney of record
- Stacey J. Watson, Esq.
Goods and services
- Class 042 — Scientific and technological services: health care services rendered through a health maintenance organization, namely physician services, dental services, hospital services, home health care services, preventive health treatment services, pharmacy services and physical, vocational and respiratory therapy services
Owner
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
Prior registrations
Prosecution history
- 13 Mar 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 13 Mar 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 13 Mar 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 13 Mar 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 21 Dec 2025 — TEAS SECTION 8 & 9 RECEIVED
- 27 Aug 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 11 Jan 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 11 Jan 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 11 Jan 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 11 Jan 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 11 Jan 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 30 Oct 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 30 Oct 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Apr 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Apr 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED