BRANDASSET
Live / Registered — Registered and renewed (as of 11 Feb 2026)
What this means for you
Registered since 07 Nov 1995. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 07 Nov 2025).
Record
- Serial number
- 74451761
- Registration number
- 1934401
- Mark type
- Word mark
- Filed
- 28 Oct 1993
- Registered
- 07 Nov 1995
- Next maintenance due
- 07 Nov 2025
- Attorney of record
- Joy J. Wildes
Goods and services
- Class 035 — Advertising and business services: market research services
Owner
- WPP PROPERTIES, New York, NY, US
- WPP PROPERTIES, New York, NY, US
- WPP PROPERTIES, New York, DE, US
- WPP PROPERTIES, New York, DE, US
- Young & Rubicam, L.P., New York, NY, US
- Young & Rubicam, L.P., New York, NY, US
- Young & Rubicam, L.P., New York, NY, US
- Young & Rubicam, L.P., New York, NY, US
Prosecution history
- 03 Mar 2026 — NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
- 11 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 11 Feb 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 11 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 11 Feb 2026 — AMENDMENT UNDER SECTION 7 - PROCESSED
- 09 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 27 Jan 2026 — TEAS SECTION 7 REQUEST RECEIVED
- 07 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
- 07 Nov 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 07 Dec 2015 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 07 Dec 2015 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 07 Dec 2015 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 06 Dec 2015 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 13 Oct 2015 — TEAS SECTION 8 & 9 RECEIVED
- 22 Jun 2007 — CASE FILE IN TICRS