LIFE OF THE SOUTH
Live / Registered — Registered and renewed (as of 08 Feb 2026)
What this means for you
Registered since 10 Dec 1985. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 10 Dec 2025).
Record
- Serial number
- 73506423
- Registration number
- 1375035
- Mark type
- Slogan / phrase
- Filed
- 31 Oct 1984
- Published for opposition
- 01 Oct 1985
- Registered
- 10 Dec 1985
- Next maintenance due
- 10 Dec 2025
- Attorney of record
- Theodore H. Davis Jr.
Goods and services
- Class 036 — Insurance and financial services: UNDERWRITING INSURANCE
Owner
- FORTEGRA FINANCIAL (DELAWARE) CORPORATION, JACKSONVILLE, FL, US
- FORTEGRA FINANCIAL CORPORATION, JACKSONVILLE, FL, US
- LIFE OF THE SOUTH CORPORATION, NASHVILLE, GA, US
- LIFE OF THE SOUTH CORPORATION, NASHVILLE, GA, US
- LIFE OF THE SOUTH CORPORATION, NASHVILLE, GA, US
Prosecution history
- 08 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 08 Feb 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 08 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 08 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
- 10 Dec 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 19 Aug 2020 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 23 Feb 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 23 Feb 2016 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 23 Feb 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 18 Feb 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 09 Dec 2015 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 04 Dec 2015 — TEAS SECTION 8 & 9 RECEIVED
- 19 Aug 2009 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 27 Mar 2006 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)