SWEETHEART

What this means for you

Registered since 11 Jan 1966. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 11 Jan 2026).

Record

Serial number

72204382

Registration number

0801976

Mark type

Word mark

Filed

20 Oct 1964

Registered

11 Jan 1966

Next maintenance due

11 Jan 2026

Attorney of record

Christopher D. Erickson

Goods and services

• Class 032 — Light beverages
• Class 046: BREAD [ , DOUGHNUTS, BUNS, ROLLS ] [ , STUFFING BREAD, AND BAKERY SWEET GOODS-NAMELY, PRUNE FLAVORED RING, DATE JAM FLAVORED RING, APPLE FLAVORED RING, CINNAMON FLAVORED RING, AND SWEET ROLLS ]

Owner

• UNITED STATES BAKERY, PORTLAND, OR, US
• MOUNTAIN STATES BAKERIES LLC, PORTLAND, OR, US
• HOSTESS BRANDS, INC., IRVING, TX, US
• HOSTESS BRANDS, INC., IRVING, TX, US
• INTERSTATE BAKERIES CORPORATION, KANSAS CITY, MO, US
• INTERSTATE BRANDS CORPORATION, KANSAS CITY, MO, US
• INTERSTATE BAKERIES CORPORATION, KANSAS CITY, MO, US

Prosecution history

• 19 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 19 Feb 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
• 19 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 19 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 18 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
• 11 Jan 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 23 Jun 2022 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
• 30 Mar 2022 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
• 11 Jan 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 11 Jan 2016 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
• 11 Jan 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 31 Dec 2015 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 26 Oct 2015 — TEAS SECTION 8 & 9 RECEIVED
• 29 May 2013 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
• 24 Apr 2013 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP