BETTY CROCKER
Live / Registered — Registered and renewed (as of 10 Feb 2026)
What this means for you
Registered since 30 Aug 1966. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 30 Aug 2026).
Record
- Serial number
- 72187577
- Registration number
- 0814113
- Mark type
- Word mark
- Filed
- 27 Feb 1964
- Registered
- 30 Aug 1966
- Next maintenance due
- 30 Aug 2026
- Attorney of record
- Jethro Trenteetun
Goods and services
- Class 030 — Staple foods
- Class 046: DEHYDRATED POTATO PRODUCTS SUCH AS MASHED POTATOES, AU GRATIN POTATOES AND SCALLOPED POTATOES; [ WHEAT FLOUR, ] PIE CRUST MIXES, CAKE MIXES, ICING MIXES, COOKIE MIXES, PANCAKE MIX, [ REFRIGERATED READY-TO-BAKE DOUGHS, ] MUFFIN MIXES, [ PIZZA MIX, ] [ PUDDING CAKE MIXES, ] [ VEGETABLE OIL, ] [ CASSEROLE MIXES COMPOSED OF RICE, NOODLES ] [ OR MACARONI AS A BASE COMBINED WITH SEASONINGS ] [ OR SAUCES, ] [ CHICKEN ] AND [ SEAFOOD MAIN DISHES COMPOSED OF A REFRIGERATED, READY-TO-BAKE DOUGH COMBINED WITH CHICKEN, TUNA OR CRABMEAT IN A SAUCE, CANNED CHICKEN AND SEAFOODS-NAMELY, CHICKEN, TUNA AND CRABMEAT, PIZZA SAUCES, ] BISCUIT MIX [ , AND BREAKFAST CEREALS ]
Owner
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS, INC., MINNEAPOLIS, MN, US
Prior registrations
Prosecution history
- 10 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 10 Feb 2026 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 10 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 08 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
- 30 Aug 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 12 Dec 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 12 Dec 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 Dec 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Dec 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Dec 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 10 Jan 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 10 Jan 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 21 Jul 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 21 Jul 2016 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)