BETTY CROCKER
Live / Registered — Registered and renewed (as of 20 Feb 2026)
What this means for you
Registered since 21 Aug 1956. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 21 Aug 2026).
Record
- Serial number
- 71695722
- Registration number
- 0633284
- Mark type
- Design + words
- Filed
- 03 Oct 1955
- Registered
- 21 Aug 1956
- Next maintenance due
- 21 Aug 2026
- Attorney of record
- Jethro Trenteetun
Goods and services
- Class 030 — Staple foods
- Class 046: [ WHEAT FLOUR, CAKE FLOUR, ] CAKE MIXES, BISCUIT MIX, [ PIE CRUST MIX, ] ICING MIXES, COOKY MIXES, AND PANCAKE [ AND WAFFLE ] MIX
Owner
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS MARKETING, INC., MINNEAPOLIS, MN, US
- GENERAL MILLS, INC., MINNEAPOLIS, MN, US
Prior registrations
Prosecution history
- 20 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 20 Feb 2026 — REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
- 20 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 20 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 21 Nov 2025 — TEAS SECTION 8 & 9 RECEIVED
- 21 Aug 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 12 Dec 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 12 Dec 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 Dec 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Dec 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Dec 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 10 Jan 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 10 Jan 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 05 Jul 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 05 Jul 2016 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)