THE BREAKFAST OF CHAMPIONS
Live / Registered — Registered and renewed (as of 04 May 2016)
What this means for you
Registered since 19 Jan 1937. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 19 Jan 2017).
Record
- Serial number
- 71379928
- Registration number
- 0342440
- Mark type
- Slogan / phrase
- Filed
- 19 Jun 1936
- Registered
- 19 Jan 1937
- Next maintenance due
- 19 Jan 2017
- Attorney of record
- Shelby K. Bruce
Goods and services
- Class 030 — Staple foods
- Class 046: CEREAL FOOD PRODUCTS PARTICULARLY BREAKFAST CEREAL
Owner
- GENERAL MILLS IP HOLDINGS II, LLC, MINNEAPOLIS, MN, US
- GENERAL MILLS, INC., MINNEAPOLIS, MN, US
Prosecution history
- 19 Jan 2026 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 07 Jun 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 07 Jun 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 07 Jun 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 07 Jun 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 07 Jun 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 14 Dec 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 14 Dec 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 14 Dec 2022 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 14 Dec 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 14 Dec 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 14 Dec 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 26 Nov 2019 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 26 Nov 2019 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 04 May 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED