THE MINDSET PORTAL
Live / Applied — New application — assigned to an examiner (as of 17 Sept 2026)
What this means for you
Not registered yet, but its 04 Sept 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 50090660
- Mark type
- Stylized text
- Filed
- 04 Sept 2026
- Attorney of record
- Jonathan A. Menkes
Goods and services
- Class 035 — Advertising and business services: Advertising services; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing contextual analysis of advertisements for others; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing categorization of advertisements for content publishers, demand-side platforms (DSPs), and advertisers; Advertising and marketing consultancy; Digital advertising services; Brand evaluation services; Monitoring online branding and sponsorship activities via image recognition technology, computer programs, artificial intelligence, and databases for business purposes; Compiling and analyzing statistics, data and other sources of information for business purposes; Preparation of reports for marketing; Market analysis and research services; Business assistance, advisory and consulting services in the field of brand safety and contextual targeting solutions; Market research services; Business data analysis; Preparation of business and commercial reports; Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
- Class 042 — Scientific and technological services: Platform as a service (PAAS) featuring computer software platforms for use by advertisers and advertising agencies to develop advertising strategies, manage advertising campaigns, analyze campaign performance, and create and target custom audience segments; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing advertisers with key insights into online environments; Software as a service (SAAS) services featuring software for providing advertising and business insights, including contextual targeting and brand-safe advertising; Software as a service (SAAS) services featuring software for creating advertising and marketing materials; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing users with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing users with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; Software as a service (SAAS) services featuring software for providing image extraction, keyword extraction, and location extraction; Software as a service (SAAS) services featuring software for providing categorization of advertisements; Software as a service (SAAS) services featuring software for using machine learning for identifying contextual ad targeting inventory and brand safety threats; Software as a service (SAAS) services featuring software for providing contextual analysis to others; Software as a service (SAAS) services featuring software for providing verification solutions and content-level analysis, including analysis of text, images, audio, and video; Software as a service (SAAS) services featuring software for diagnosing and calculating brand safety threats; Software as a service (SAAS) services featuring software for identifying and scoring content for contextual classification categories, including seasonal events, holiday events, and sporting competitions; Software as a service (SAAS) services featuring software for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for providing contextual analysis in the field of digital advertising to others
Owner
- GumGum, Inc., Santa Monica, CA, US
Prior registrations
Prosecution history
- 17 Sept 2026 — ASSIGNED TO EXAMINER
- 04 Sept 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Sept 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Sept 2026 — NEW APPLICATION ENTERED