THE MOTHER OF ALL STANDARDS
Live / Applied — New application — not yet assigned to an examiner (as of 13 Aug 2026)
What this means for you
Not registered yet, but its 13 Aug 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 50049174
- Mark type
- Stylized text
- Filed
- 13 Aug 2026
- Attorney of record
- Irene Y. Lee
Goods and services
- Class 035 — Advertising and business services: online retail store services featuring disinfectant bathroom cleaners, vitamins, disposable swim diapers for babies, disposable training pants being diapers, baby diapers, disposable baby diapers, non-medicated skin care preparations, cosmetics, make-up, hair care preparations, all-purpose cleaners, baby bubble bath, baby hair conditioner, baby hand soap, baby lotion, baby oil, baby shampoo, body lotion, body oil, body wash, cleaning agents for cleaning surfaces, detergent soap, face and body lotions, facial lotion, hair sprays, laundry detergent, laundry soap, non-medicated liquid soap, non-medicated diaper rash cream, non-medicated soaps, non-medicated soaps for babies, non-medicated hand soaps, non-medicated beauty soap, detergents for household use, non-medicated soaps for body care, hands, face and body, stain removers, cleaning preparations for household purposes, non-medicated body care preparations, namely, nipple cream, face creams for cosmetic use, skin and body topical lotions, creams and oils for cosmetic use, cosmetic creams for skin care, sunscreen preparations, baby wipes impregnated with cleaning preparations
Owner
- The Honest Company, Inc., Playa Vista, CA, US
Prosecution history
- 13 Aug 2026 — APPLICATION FILING RECEIPT MAILED
- 13 Aug 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 13 Aug 2026 — NEW APPLICATION ENTERED