THE ROAD STARTS HERE

What this means for you

Not registered yet, but its 11 Aug 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

50043508

Mark type

Stylized text

Filed

11 Aug 2026

Attorney of record

Caitlin R. Byczko

Goods and services

• Class 024 — Fabrics: Towels
• Class 025 — Clothing: Clothing, namely, shirts, t-shirts, sweatshirts, sweatpants, caps and jackets
• Class 035 — Advertising and business services: promoting the goods and services of others through collegiate athletic events, tournaments, broadcasts, digital media, and live entertainment; promoting public awareness of collegiate athletics and student-athletes; organizing and conducting promotional events and contests in the field of collegiate basketball; providing marketing and promotional platforms for advertisers and sponsors in connection with collegiate basketball tournaments
• Class 041 — Education and entertainment services: entertainment services in the nature of organizing, conducting, and presenting collegiate basketball tournaments and athletic competitions; providing live and recorded broadcasts of collegiate basketball games and tournaments via television, radio, cable, satellite, and digital media; providing online non-downloadable video, audio, and multimedia content featuring collegiate basketball games, highlights, commentary, and analysis; providing sports information, statistics, schedules, rankings, and news in the field of collegiate basketball via a global computer network; fan engagement services, namely, providing interactive experiences related to collegiate basketball tournaments; educational services, namely, promoting academic achievement, sportsmanship, and leadership among student-athletes through collegiate athletic programs; entertainment in the nature of basketball tournaments between college teams; entertainment services, namely, presentation of athletic and entertainment personalities in a panel forum; providing sports information via the internet; providing an interactive website featuring information related to entertainment and athletic sporting contests, games, exhibitions and events; entertainment services, namely, production and distribution of television programs relating to sports and sports entertainment

Owner

• The National Collegiate Athletic Association, Indianapolis, IN, US

Prosecution history

• 10 Sept 2026 — ASSIGNED TO EXAMINER
• 11 Aug 2026 — APPLICATION FILING RECEIPT MAILED
• 11 Aug 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 11 Aug 2026 — NEW APPLICATION ENTERED