RENT A CAR. NOT A RENTAL CAR.

What this means for you

Not registered yet, but its 28 Jul 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

50017140

Mark type

Stylized text

Filed

28 Jul 2026

Attorney of record

Sabrina J. Danielson

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable computer software for listing and searching for transportation services, booking transportation services, dispatching vehicles of others to customers, and arranging for drop off and pick up of vehicles to customers; downloadable computer programs and computer software for use in scheduling, planning, organizing, and managing the temporary use of motor vehicles; downloadable computer software for use in scheduling, planning, organizing, managing, searching and allowing users to perform electronic business transactions and make and enable payments for the use of motor vehicles of others; downloadable computer software for use in arranging transportation reservations, and for use in for scheduling, maintaining vehicle inventory and reservations, and enabling communication with vehicle owners and vehicle users; downloadable computer software for organizing, administering and managing peer-to-peer sharing of motor vehicles
• Class 035 — Advertising and business services: Business management and business consultation services; business management and business consultation services relating to motor vehicle sharing, namely, tracking and monitoring vehicles for commercial purposes; billing and invoicing services relating to statements of account in the field of motor vehicle sharing; providing business advice and commercial information services in the field of automotive insurance and insurance claims process; business consultation in the field of motor vehicle fleet management services provided to car owners; infomediary services, namely, facilitating transactions between buyers and sellers of insurance through providing information about insurance providers and/or insurance services; administering discount group purchasing programs, namely, negotiating contracts with providers of insurance services on behalf of participant members of motor vehicle sharing service; operating an online marketplace featuring motor vehicles available for rent; advertising and marketing consultancy; advertising, marketing, and promotional services; operating an online marketplace for peer-to-peer vehicle sharing between vehicle owners and vehicle users
• Class 039 — Transportation and storage services: Transportation reservation and inventory management services; motor vehicle sharing services, namely, providing temporary use of motor vehicles; management, administration and organization of motor vehicle sharing services, namely, listing, scheduling, booking, reserving, planning, organizing, managing and providing the temporary use of motor vehicles; vehicle sharing reservation services; providing a website featuring information regarding transportation reservation and peer-to-peer vehicle sharing services and vehicle booking information, advisory and consultancy services relating to the foregoing; providing a website for the booking of vehicle peer-to-peer sharing; providing an online searchable computer database featuring information on motor vehicles of others and their availability for use; providing information and reviews on motor vehicle sharing, motor vehicle users, and motor vehicle owners; travel agency services, namely, making reservations and bookings for transportation
• Class 042 — Scientific and technological services: Providing temporary use of non-downloadable software for listing and searching for transportation services, booking transportation services, dispatching vehicles to customers, and arranging for drop off and pick up of vehicles to customers; providing temporary use of non-downloadable computer programs and computer software for use in scheduling, planning, organizing, and managing the temporary use of motor vehicles; providing temporary non-downloadable computer software for use in scheduling, planning, organizing, managing, searching and allowing users to perform electronic business transactions and make and enable payments for the use of motor vehicles of others; application service provider services featuring computer programs and computer software for use in transportation reservation services and for scheduling, planning, organizing, and managing the temporary use of motor vehicles, for scheduling and maintaining inventory, and for use in enabling communication with vehicle owners and users; computer services, namely, providing temporary use of online non-downloadable software and maintaining computer software platforms and computer software, all for use in organizing, administration and management of motor vehicle sharing; computer services, namely, creating an online community for registered users to participate in motor vehicle sharing services and to engage in social, business, and community networking

Owner

• TURO INC., San Francisco, CA, US

Prosecution history

• 06 Sept 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 03 Aug 2026 — APPLICATION FILING RECEIPT MAILED
• 29 Jul 2026 — APPLICATION FILING RECEIPT MAILED
• 28 Jul 2026 — NEW APPLICATION ENTERED