SHEER FOR IT
Live / Allowed — Published for opposition (as of 01 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 24 Jul 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 50012110
- Mark type
- Word mark
- Filed
- 24 Jul 2026
- Published for opposition
- 01 Sept 2026
- Attorney of record
- Chester Rothstein
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics; Non-medicated skin care preparations; Lip tints; Skin tints; Blush; Coloring preparations for cosmetic purposes
Owner
- e.l.f. Cosmetics, Inc., Oakland, CA, US
- e.l.f. Cosmetics, Inc., Oakland, CA, US
Prosecution history
- 01 Sept 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 01 Sept 2026 — PUBLISHED FOR OPPOSITION
- 26 Aug 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 01 Aug 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 27 Jul 2026 — ASSIGNED TO EXAMINER
- 24 Jul 2026 — APPLICATION FILING RECEIPT MAILED
- 24 Jul 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 24 Jul 2026 — NEW APPLICATION ENTERED