Building an Accessible Content Programme: A Practitioner's Guide to Section 121, Marrakesh, Technical Measures, and Procurement
By Casey Scott McKay ·
This guide builds an accessible content programme in the order that removes work rather than the order that feels legal. It starts with the authorised entity determination and the eligibility process, because those two documents unlock an unconditional statutory permission most organisations do not realise they hold. It then builds the conversion workflow, the separate circumvention check that is the only genuine legal exposure in the area, and the source file request that avoids conversion altogether. The second half is procurement, which is where most inaccessible content originates and where a single contract clause outperforms years of remediation. It closes on Marrakesh export practices, escalation, and the three numbers that tell you whether readers are actually being served.
IP and Technology > Copyright | Guide | Published 22 June 2024 - Updated 24 February 2026 | Casey Scott McKay - marksy.us
Summary. This guide builds an accessible content programme in the order that removes work rather than the order that feels legal. It starts with the authorised entity determination and the eligibility process, because those two documents unlock an unconditional statutory permission most organisations do not realise they hold. It then builds the conversion workflow, the separate circumvention check that is the only genuine legal exposure in the area, and the source file request that avoids conversion altogether. The second half is procurement, which is where most inaccessible content originates and where a single contract clause outperforms years of remediation. It closes on Marrakesh export practices, escalation, and the three numbers that tell you whether readers are actually being served.
Keywords: accessible content programme · authorised entity determination · eligible person verification · section 121 workflow · statutory notices · Marrakesh export practices · section 121A · circumvention exemption check · triennial cycle · licence carve outs · procurement conformance · vendor accessibility reports · source file requests · structured digital text · image description · captioning · born accessible acquisition · time to delivery · escalation · programme metrics
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