Building a Domain Name Portfolio and Enforcement Program: A Practitioner's Guide to Sunrise, Claims, URS, and Recovery
By Casey Scott McKay ·
This guide builds a domain program from an audit to an enforcement calendar, and it is organized around the finding that most domain loss is administrative rather than adversarial. The first stages are an inventory and a control regime - consolidating registrant of record, applying registry lock and transfer lock, fixing renewal, and hardening the registrar account - which prevent more harm than any legal proceeding. The middle stages build the acquisition policy on four tiers, deposit Clearinghouse records, and set up monitoring with a defined triage. The enforcement stages run in cost order: abuse channels first for active fraud, then URS for speed, then UDRP for transfer, then an ACPA action with in rem jurisdiction and statutory damages when the registrant cannot be found or the portfolio is large. A screening stage covers reverse domain name hijacking, because a thin complaint carries its own costs. One invented matter, Larkspur Financial, runs throughout.
IP and Technology > Internet | Guide | Published 10 January 2025 - Updated 3 April 2025 | Casey Scott McKay - marksy.us
Summary. This guide builds a domain program from an audit to an enforcement calendar, and it is organized around the finding that most domain loss is administrative rather than adversarial. The first stages are an inventory and a control regime — consolidating registrant of record, applying registry lock and transfer lock, fixing renewal, and hardening the registrar account — which prevent more harm than any legal proceeding. The middle stages build the acquisition policy on four tiers, deposit Clearinghouse records, and set up monitoring with a defined triage. The enforcement stages run in cost order: abuse channels first for active fraud, then URS for speed, then UDRP for transfer, then an ACPA action with in rem jurisdiction and statutory damages when the registrant cannot be found or the portfolio is large. A screening stage covers reverse domain name hijacking, because a thin complaint carries its own costs. One invented matter, Larkspur Financial, runs throughout.
Keywords: domain portfolio audit · registrant of record consolidation · registry lock · registrar transfer lock · dnssec · trademark clearinghouse deposit · sunrise strategy · claims notice triage · monitoring zone files · abuse complaint escalation · phishing takedown · urs filing · udrp filing strategy · acpa in rem action · statutory damages domains · reverse domain name hijacking screen · cctld eligibility · whois disclosure request · domain budget model · transfer and recovery
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