Advising a Political Campaign or Advocacy Organisation: A Practitioner's Guide to Content Clearance, Likeness, Platform Rules, and Disclaimers
By Casey Scott McKay ·
A working guide to advising campaigns, committees, advocacy organisations, and the vendors who produce their content. It opens with the operating environment that determines everything: extreme speed, motivated counterparties, and no ability to reshoot. It then builds the programme in the order that survives contact with a campaign — four standing decisions, a cleared library, a two-hour clearance route, and a platform-first posture. Later steps cover music, footage and fair use, likeness and releases, synthetic media, disclaimers, the campaign's own assets, and the vendor and coalition ownership terms. It closes with three worked engagements and a wind-down checklist.
IP and Technology > Internet | Guide | Published 21 March 2026 - Updated 21 May 2026 | Casey Scott McKay - marksy.us
The operating environment decides the programme
A commercial advertising campaign is planned over months, cleared over weeks, and produced with legal review built into the schedule. A political advertisement can be conceived in the morning in response to something an opponent said, produced by the afternoon, and distributed by the evening. There is no reshoot, no delay, and no second chance, because the news cycle it answers will be over.
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