Insurance IP Checklist: Wording and Form Ownership, Rating Model Secrecy, Data Source Licences, Broker and Delegated Authority Terms, and Claims System Rights
By Casey Scott McKay ·
This checklist audits an insurance business in the order the exposure sits. It begins with the wording register, because no later decision can be made without knowing which forms the client wrote as opposed to licensed, and because almost no carrier has one. It then covers the registration programme for manuscript forms, the confidential treatment protocol that is the sector's largest avoidable disclosure, the model secrecy enumeration that must reconcile with what the filings already published, and the data provenance register with its consumer reporting screen. Later phases cover distribution agreements read as trademark licences, configuration ownership in system contracts, the fronting and insurtech variants, and transaction readiness. Gate items mark where work should stop.
IP and Technology > General IP | Checklist | Published 16 November 2025 - Updated 19 February 2026 | Casey Scott McKay - marksy.us
Summary. This checklist audits an insurance business in the order the exposure sits. It begins with the wording register, because no later decision can be made without knowing which forms the client wrote as opposed to licensed. It covers registration of manuscript forms, the confidential treatment protocol that is the sector's largest avoidable disclosure, the model secrecy enumeration that must reconcile with what filings already published, and the data provenance register with its consumer reporting screen. Later phases cover distribution agreements read as licences, configuration ownership, the fronting variants, and transaction readiness. Gate items mark where work stops.
Keywords: insurance checklist · wording register · manuscript form registration · confidential treatment · rate filing disclosure · model secret enumeration · data provenance · consumer reporting screen · adverse action · binding authority licence · quality control log · configuration ownership · fronting terms · transaction readiness · line variants
How to use this checklist
| Phase | What it produces | Who runs it | Gate | |---|---|---|---| | 1. Wordings | A classified register | Counsel, product, underwriting | Authorship recorded | | 2. Registration | A quarterly batch schedule | Counsel | Drafter assignments taken | | 3. Filings | A confidential treatment protocol | Counsel and actuarial | Owner named | | 4. Models | A secret register and access matrix | Counsel and model governance | Published factors removed | | 5. Data | A provenance register | Counsel and compliance | Every supplier classified | | 6. Distribution | A licence template and inspection log | Counsel and field | Control exercised, not reserved | | 7. Systems | Configuration and escrow terms | Counsel and IT | Applied at renewal | | 8. Fronting | A term sheet by contribution | Counsel | Paper and product separated | | 9. Transactions | A one-page ownership summary | Counsel | Maintained, not reconstructed | | 10. Lines | A note on where each phase applies | Counsel | Effort concentrated on specialty |
The matter. A carrier writing commercial property, specialty, and personal auto, using licensed standard forms in two lines and manuscript forms in the third, filing rates in eighteen jurisdictions, licensing catastrophe models from two vendors, distributing through four hundred appointed intermediaries and two managing general agents, and operating on a policy administration platform it configured over nine years.
Phase 1. Build the wording register
-
[ ] List every form in use, by line, jurisdiction, and version.
-
[ ] Classify each as licensed standard, modified standard, or manuscript. The first is another party's work under licence; the second is a derivative contribution under 17 U.S.C. § 103; the third is the carrier's own.
-
[ ] Identify the author of every manuscript form. Where outside counsel or a consulting actuary drafted it and the engagement letter is silent, the author owns it under 17 U.S.C. § 201 and the carrier holds an implied licence of uncertain scope.
-
[ ] Retrieve the advisory organisation licence and record scope, territory, permitted modifications, and termination.
-
[ ] Record filing status per jurisdiction, since filing is publication for practical purposes.
-
[ ] Use form-and-jurisdiction pairs as rows, because a form filed in eighteen states may have eighteen approval histories and one may have required prescribed language.
-
[ ] Build it by interview with product and underwriting rather than from the document system, which holds the current version and not the history.
-
[ ] Flag specialty and excess lines, where forms are manuscript, filing is lighter, and the wording genuinely is the product.
-
[ ] [Gate] No registration, licensing, or transaction decision proceeds without the register.
Phase 2. Register the manuscript wordings
-
[ ] File within the window preserving statutory damages and fees under 17 U.S.C. § 412, noting that registration is a precondition to suit under 17 U.S.C. § 411 and that completion is governed by Fourth Estate Public Benefit Corp. v. Wall-Street.com.
-
[ ] Batch quarterly rather than filing individually.
-
[ ] Register the modified standard forms too, claiming the carrier's additions and excluding the pre-existing material expressly.
-
[ ] Take assignments from outside drafters under 17 U.S.C. § 204, retrospectively and while they are contactable.
-
[ ] Be realistic about scope. Filtration removes licensed standard clauses, market conventions, regulator-required language, and anything with settled judicial meaning — the terrain of Baker v. Selden — leaving perhaps a handful of sentences.
-
[ ] Explain the economics honestly: value lies in the product advantage before imitation, and registration exists so the occasional wholesale copy is actionable.
-
[ ] [Gate] A carrier that has never registered a wording has no economically rational infringement claim.
Phase 3. Establish the confidential treatment protocol
-
[ ] Establish what each filing regime publishes, jurisdiction by jurisdiction and line by line, since the answer ranges from full public availability to confidential treatment on request.
-
[ ] Request confidential treatment where available, which requires asking, justifying, and following a procedure, and which is not the default.
-
[ ] Segregate the filing from the method. Rating factors and their justification are required; the modelling technique, the data sources, the software, and the tuning approach generally are not.
-
[ ] Give actuarial a short guidance note framed as answering the question asked rather than disclosing less, which is both accurate and better received.
-
[ ] Name an owner, because filings are made on deadlines and a protocol nobody owns is not applied.
-
[ ] Review historic filings to establish what has already been published, since that determines what remains secret.
-
[ ] Coordinate with Phase 4, so that anything enumerated as a secret is checked against what the filings disclose.
-
[ ] [Gate] Nothing goes into the secret register that a public filing already describes.
Phase 4. Enumerate the models as secrets
-
[ ] Enumerate at artefact level: this model file, these rating factor sets, this feature definition, this tuning log, this territorial adjustment. "Our pricing methodology" is not enumeration.
-
[ ] Mark and segregate model artefacts from general actuarial documentation.
-
[ ] Include governance documentation in the access matrix. Validation reports, internal audit files, and any disparate impact analysis describe the model in detail and circulate to people nobody has restricted.
-
[ ] Confirm reasonable measures under 18 U.S.C. § 1839 are satisfied by process rather than intention, with the federal claim under 18 U.S.C. § 1836 available on departure.
-
[ ] Record what the filings already published, since a factor in a public rate filing is not a secret however carefully the file is guarded.
-
[ ] Schedule vendor models separately, since catastrophe and third-party models are licensed with use, disclosure, and derived-output restrictions and the carrier's adjustment layer sits between the vendor's rights and its own.
-
[ ] Negotiate explanation obligations into vendor model licences before a regulator asks why an outcome occurred.
-
[ ] Note the eligibility position under 35 U.S.C. § 101 and Alice Corp. v. CLS Bank International, with Bilski v. Kappos directly on point since it concerned a method of hedging risk.
-
[ ] Run onboarding and exit discipline for actuarial and data science staff, recording what a departing person could reach.
-
[ ] [Gate] A model stored on an open share is not a protected secret, whatever the policy says.
Phase 5. Build the data provenance register
-
[ ] List every underwriting and claims input: bureau and industry data, consumer reporting data, third-party enrichment, telematics, health and biometric information, public records, and internal loss experience.
-
[ ] Record source, licence, permitted uses, and derived-output restrictions for each.
-
[ ] Screen every supplier for consumer reporting characterisation under 15 U.S.C. § 1681a. Credit-based scores and motor vehicle records are obvious; property and behavioural enrichment products are the ones nobody classifies.
-
[ ] Check permissible purpose under 15 U.S.C. § 1681b.
-
[ ] Instrument the adverse action sequence under 15 U.S.C. § 1681m where a report contributes to a decline, rate-up, or non-renewal, noting Safeco Insurance Co. of America v. Burr addressed exactly this setting.
-
[ ] Address telematics separately, since it is personal data collected from policyholders, the vehicle or device manufacturer frequently has a competing claim, and secondary use is a live question.
-
[ ] Handle health and biometric inputs under their heightened regimes, including wellness programmes and identity verification.
-
[ ] Treat public records as accessible rather than licensed.
-
[ ] Record the classification date, since suppliers change their products and a determination made three years ago may not describe what arrives now.
-
[ ] [Gate] No input enters an underwriting model without a recorded source and classification.
Phase 6. Rewrite distribution agreements as licences
-
[ ] Read the binding authority or agency agreement as a trademark licence, because that is what it is and because most contain three lines on the subject.
-
[ ] State mark scope: which marks, for what, in what media, in what form, in what territory, for how long, and what survives termination.
-
[ ] Set presentation standards for websites, offices, advertising, correspondence, and social profiles, attaching brand guidelines rather than describing them.
-
[ ] Exercise quality control and record it, since reserved rights never exercised do not support the licence and 15 U.S.C. § 1127 supplies the naked licensing analysis.
-
[ ] Confirm related-company use inures to the carrier under 15 U.S.C. § 1055, which requires control over quality.
-
[ ] Keep an inspection log with date, intermediary, what was reviewed, what was found, what was required, and what happened — four columns, kept by the field organisation in the system it already uses.
-
[ ] Address delegated authority specifically, since a managing general agent underwrites in the carrier's name and its acts are the carrier's.
-
[ ] Settle customer and data ownership across submissions, quotes, bound policies, and claims.
-
[ ] Itemise de-identification on termination with deadlines, and state what nominative use remains permitted.
-
[ ] Note the claims available on breach: 15 U.S.C. § 1114 for use beyond authority and 15 U.S.C. § 1125 for continued false association.
-
[ ] [Gate] After twenty years and several hundred intermediaries, an absent inspection log is the finding that matters.
Phase 7. Fix the system and configuration terms
-
[ ] Address configuration ownership in every core system contract: product definitions, rating logic, workflow rules, and document templates built inside a vendor platform are years of the carrier's work.
-
[ ] Negotiate escrow with a build environment, since replacing a policy administration system is a multi-year programme and the vendor's renewal leverage is unusual.
-
[ ] Address data and training rights, including what a claims decision support vendor may learn from the carrier's claims.
-
[ ] Obtain a machine-readable bill of materials for open source components.
-
[ ] Address document generation templates, which produce the policy documents — which is to say the product.
-
[ ] Check fraud detection database terms, since shared industry databases carry their own access and use restrictions.
-
[ ] Record legacy system logic where a migration reveals rules nobody can explain, because that undocumented knowledge is an asset the carrier holds without being able to describe.
-
[ ] [Gate] Apply the review at renewal rather than by amendment.
Phase 8. Handle fronting and insurtech relationships
-
[ ] Recognise the mirror image of sponsor banking: the carrier supplies the paper and the partner supplies the product.
-
[ ] Resist ownership demanded for continuity reasons, since the legitimate need is a continuity licence on defined triggers.
-
[ ] Settle who owns the model where the managing general agent built it — the most exposed position of any party in this sector.
-
[ ] State what happens to the programme on termination, and whether the partner may take it to another carrier.
-
[ ] Expect supervisory access to the partner's model, and negotiate the confidentiality architecture rather than resisting the access.
-
[ ] Advise founders early that the models are not patentable, since arriving from technology companies they will assume otherwise.
-
[ ] [Gate] Do not spend goodwill resisting oversight; spend it on ownership, customers, and exit.
Phase 9. Prepare for the transaction
-
[ ] Maintain a one-page ownership summary that a diligence team could work from, updated rather than reconstructed.
-
[ ] Address portfolio and loss portfolio transfers, which move the book with claims data, policy records, and the wordings under which policies were written — and where continued use of those forms depends on the advisory organisation licence and on manuscript ownership.
-
[ ] Address renewal rights transactions, where what is sold is a customer relationship and the underwriting knowledge behind it, and the data, models, wordings, and right to describe the predecessor's programme are the whole of the deal.
-
[ ] Address agency and brokerage acquisitions, which turn on whether the book is a trade secret or a list of names, and on whether carrier agreements permit transfer.
-
[ ] Address demutualisations and reorganisations, which surface every ownership question at once including the outside-drafted wordings nobody assigned.
-
[ ] Answer the recurring diligence question: what does the seller own, as distinct from what it uses.
-
[ ] [Gate] No renewal rights deal is signed before someone confirms the seller can convey the wordings.
Phase 10. Adjust for the line of business
-
[ ] Personal auto. Wordings largely standard, so the programme reduces to models, data, and brand. Telematics and vehicle data contested between carrier, manufacturer, and policyholder. Rating factors face the closest anti-discrimination scrutiny.
-
[ ] Homeowners and property. Catastrophe models from a small vendor set dominate pricing; aerial and satellite imagery is a standard input with its own licence terms; the carrier's adjustment layer is the proprietary part and is never enumerated.
-
[ ] Life and annuities. Long-tail wordings, mortality and morbidity assumptions as the model, health information obligations, and agent relationships that outlast carrier relationships.
-
[ ] Health. A regime of its own, with network agreements, provider contracting, and adjudication logic that is substantial software; coverage documents heavily prescribed; the competitive assets are the network and the utilisation protocols.
-
[ ] Specialty and excess. Manuscript forms, lighter filing, and the wording genuinely the product. Phases 1, 2, and 3 concentrate here and this is where copying disputes actually arise.
-
[ ] Reinsurance. Bespoke treaties, extensive information flows, and confidentiality provisions drafted for commercial secrecy rather than for data rights. Treat a submission as a disclosure of the cedant's most valuable analytical work.
-
[ ] [Gate] Concentrate effort where the wording is manuscript and the filing is light.
Anti-discrimination review
-
[ ] Agree the remediation position before running the analysis, since adjusting a model after an uncomfortable result carries its own exposure.
-
[ ] Expect the demographic data problem, which produces the same proxy-and-inference difficulty found in employment screening and the same need to state the gaps honestly.
-
[ ] Restrict circulation of the resulting documentation, which is the clearest description of the model the carrier will produce.
-
[ ] Request confidential treatment on the Phase 3 protocol.
-
[ ] Negotiate vendor explanation obligations in advance, since a carrier using a licensed model it cannot explain has a contractual problem the moment a regulator asks.
-
[ ] Record the remediation, because an adjustment documents both the original behaviour and the change, and both are discoverable.
-
[ ] Coordinate with the model register, removing anything the review published rather than leaving it there inaccurately.
Where insurance positions fail
-
[ ] Nobody knows which wordings the carrier wrote, so the registration question cannot be asked.
-
[ ] Manuscript forms were drafted by outside counsel with no assignment, discovered during a sale.
-
[ ] Confidential treatment was never requested, and the rating factors, data sources, and tuning approach sit in a public file.
-
[ ] Model governance documentation defeats the secrecy claim, because governance did what it had to and nobody restricted circulation.
-
[ ] The binding authority agreement has three lines on marks and no inspection log, after twenty years.
-
[ ] A data supplier turns out to be a consumer reporting agency, and adverse action notices were never sent.
-
[ ] Configuration inside the vendor platform is unaddressed, and a migration discovers the carrier cannot take its own product definitions.
-
[ ] The telematics programme collected data without a basis for the secondary uses since built on it.
-
[ ] The renewal rights deal is signed before anyone asks whether the seller could convey the wordings.
-
[ ] The specialty wording that made the carrier's reputation was copied verbatim by a new entrant and was never registered.
The documents an audit should produce on request
-
[ ] The wording register, classified, with authorship and filing status.
-
[ ] The registration schedule with the last four quarters evidenced and the drafter assignment file.
-
[ ] The confidential treatment protocol and a sample request as filed.
-
[ ] The model secret register at artefact level, with the published-factor column completed.
-
[ ] The access matrix, showing that governance documentation is covered.
-
[ ] The data provenance register with a consumer reporting classification and date per supplier.
-
[ ] A sample adverse action audit trail with timestamps.
-
[ ] The distribution licence template and a mapping of which agreements reflect it.
-
[ ] The inspection log, with findings and actions.
-
[ ] The system contract review, showing configuration ownership and escrow terms.
-
[ ] The fronting term sheets, separating paper from product.
-
[ ] The one-page ownership summary, current.
If a carrier can produce all twelve, the programme is functioning. If it can produce the wording register, the registrations, and the confidential treatment protocol, it is ahead of most of the market. If it can produce only a trademark docket, it has been protecting the least valuable thing it owns.
When the client is the broker
-
[ ] Treat the book as the asset, protectable as a trade secret only if access-controlled, marked, enumerated, and subject to employee obligations that survive departure.
-
[ ] Read carrier agreements for data assignment, which converts the broker's principal asset into the carrier's and is negotiable more often than brokers attempt.
-
[ ] Identify manuscript wordings the broker developed and placed with a carrier, which are genuinely proprietary in specialty lines and almost never addressed in the placement.
-
[ ] Expect producer departures to be the recurring dispute, with covenant enforceability varying sharply and the durable protection being secrecy discipline plus data controls.
-
[ ] Remember nominative use is the floor: a former appointed broker may accurately state which carriers it has placed with.
-
[ ] Prepare for acquisition by running the broker's version of Phases 1, 4, and 5 — wordings it drafted, information it treats as secret, and data it holds.
First ten days, for a practitioner with other work
-
[ ] Day one: ask product and underwriting which forms they wrote. One email, and it starts the register.
-
[ ] Day two: find out what the next rate filing will publish, and whether confidential treatment is available in that jurisdiction.
-
[ ] Days three to four: read one binding authority agreement and count the lines devoted to marks, standards, audit, and data.
-
[ ] Day five: ask where the models live and who can open the validation reports. The answer is usually "a shared drive" and "everyone."
-
[ ] Days six to seven: list the underwriting data suppliers and ask compliance which have been classified under the consumer reporting analysis. Expect gaps in the enrichment products.
-
[ ] Day eight: ask whether any wording was drafted by outside counsel, and whether an assignment exists.
-
[ ] Day nine: ask IT who owns the configuration in the policy administration platform, then read the contract clause that does not address it.
-
[ ] Day ten: write the one-page brief — what was found, what is fixable this quarter, and the two items that cost almost nothing — and send it before anyone else describes the position.
What good looks like
-
[ ] The wording register exists, classified, with authorship recorded and drafter assignments taken.
-
[ ] Manuscript forms are registered quarterly.
-
[ ] A confidential treatment protocol applies to every filing, and the actuarial memorandum answers the question asked.
-
[ ] Models are enumerated at artefact level, with access controls reaching governance documentation and published factors removed.
-
[ ] Every data input has a source, licence, and consumer reporting classification, with the adverse action sequence instrumented.
-
[ ] Distribution agreements are licences with standards, an inspection log, data terms, and an itemised exit protocol.
-
[ ] Configuration ownership and escrow appear in system contracts, converted at renewal.
-
[ ] A one-page ownership summary is maintained.
Carriers with those eight can register a claim, resist a disclosure, prove a secret, defend a mark, and sell a book. Carriers without them own a book of business and very little else — a perfectly viable position until the moment it is not.
Three audits worked through
A specialty carrier that has never registered anything. The wording register takes five weeks and finds eleven manuscript forms, four of which are the products the carrier is known for. Two were drafted by outside counsel a decade ago with no assignment, and one of those lawyers has since retired — reachable, cooperative, and willing to sign, which would not have been true in another two years. Registration proceeds in one batch. Six months later a competitor entering the line publishes a wording reproducing one of the four almost verbatim; because the form was registered, statutory damages and fees are available, the demand is taken seriously, and the matter settles with a wording change and a payment. Without the registration the same facts would have supported a letter and nothing else.
A personal lines carrier discovering its filings. The confidential treatment protocol begins with a question nobody has asked: what does the filing publish? Across eighteen jurisdictions the rating factors are public everywhere, the actuarial memorandum is public in eleven, and the modelling technique is described in detail because the actuaries were being helpful. The remediation is not to withhold anything required but to draft the memorandum to the requirement, and to request confidential treatment for the exhibits in the seven jurisdictions that permit it. The historic disclosures cannot be recovered, which is stated plainly and removed from the secret register. Three weeks, and the effect is permanent.
A managing general agent negotiating its first renewal. The agent built the rating model, holds the data, uses the carrier's marks, and has an agreement whose intellectual property terms are two sentences. Three questions decide its future: does it own the model it built, may it take the programme elsewhere, and what happens to the data on termination. The carrier's opening position is that everything produced under the binding authority belongs to it; the negotiated position separates the carrier's marks and paper from the agent's model and process, licenses each to the other for the term, and provides a defined transition. The agent trades increased oversight and audit rights, which it was going to have to accept regardless, for ownership of what it actually built.
Drafting notes on the documents that carry the weight
-
[ ] The wording register. Rows are form-and-jurisdiction pairs. Columns: form name and number, line, jurisdiction, classification, author, licence reference, filing date and status, version, and registration status. Build by interview, not from the document system.
-
[ ] The registration batch. Deposit the form as filed, claim the manuscript elements, exclude the licensed standard material expressly, and describe the modifications accurately at the outset to avoid a scope argument later.
-
[ ] The confidential treatment protocol. Two pages: a jurisdiction table, a template request, the exhibit categories to which it applies, and a named owner. The owner matters more than the drafting.
-
[ ] The actuarial memorandum guidance. A short note distinguishing what the requirement asks for from what is habitually supplied, framed as "answer the question asked" rather than "disclose less."
-
[ ] The model secret register. Three columns that matter: what it is, who can reach it, and whether any part has been published in a filing. The third makes the register honest and depends on Phase 3.
-
[ ] The data provenance register. Source, agreement, permitted uses, derived-output restrictions, consumer reporting classification, and the date of classification — because suppliers change their products.
-
[ ] The distribution licence template. Marks, permitted uses by medium, presentation standards, inspection rights and cadence, data ownership by category, and an itemised de-identification list with deadlines. Attach the brand guidelines rather than describing them.
-
[ ] The inspection log. Date, intermediary, what was reviewed, what was found, what was required, what happened. Four columns and a date, kept where the field organisation already works. This is the document that decides a naked licensing argument and the one nobody keeps.
Working with the functions that hold the answers
-
[ ] Product and underwriting own the wordings and have never thought of them as works. Ask which forms they wrote rather than adopted; the answer is usually more interesting than expected.
-
[ ] Actuarial sets the level of detail in the memorandum and has never been told confidential treatment exists. Twenty minutes changes what leaves the building for a decade.
-
[ ] Model governance and internal audit produce the documents that defeat the secrecy claim because they must. Ask for restricted circulation rather than less documentation.
-
[ ] Distribution measures itself on production. Give them a drafted template and a two-day turnaround for exceptions.
-
[ ] The field organisation is already exercising quality control without calling it that; the change is recording findings and actions in a producible form.
-
[ ] IT and change hold the configuration question and will regard it as obviously the carrier's — which requires someone to read the licence rather than the statement of work at renewal.
-
[ ] Compliance owns the consumer reporting classification and will not have run it against enrichment suppliers, because those arrive through underwriting rather than through the vendor process.
Cross-border adjustments
-
[ ] Form and rate regulation differ fundamentally, so the Phase 3 protocol is jurisdiction-specific by nature and exists only where filing does.
-
[ ] Standard form arrangements differ. Where the advisory organisation model is absent, more of the wording is genuinely the carrier's own, which raises the value of Phases 1 and 2 considerably.
-
[ ] Copyright in functional documents varies, with some jurisdictions applying a higher originality threshold to legal instruments and others protecting them readily.
-
[ ] Distribution regulation differs, with statutory intermediary protections in some markets constraining termination in ways the agreement cannot override.
-
[ ] Data protection regimes diverge sharply on insurance data, automated underwriting, and health information.
-
[ ] Delegated authority structures are market-specific, with coverholder arrangements carrying regulatory obligations that shape the intellectual property terms.
-
[ ] Produce a two-page matrix: global standards, local instruments, and genuinely divergent analyses — with form regulation and intermediary protection dominating the third column.
The disputes that actually arise
-
[ ] The departing underwriting team. A team leaves and the competitor's new product looks familiar. The claim combines copyright in the wording with trade secret misappropriation of the pricing and the target market analysis, and the second element is usually stronger. The copyright element founders on filtration: the standard clauses are licensed from the same advisory organisation and the market conventions are common.
-
[ ] The specialty programme copied wholesale. A niche product with genuinely manuscript wording is reproduced almost verbatim by a competitor entering the line. This is the strongest case in the sector and is winnable — provided the wording was registered.
-
[ ] The broker's manuscript form. A broker develops a wording, places it with a carrier, and the carrier later uses it elsewhere. Ownership is genuinely contested, turns on the placement agreement, and is frequently unaddressed because nobody thought of the wording as an asset.
-
[ ] The consultant-drafted policy. Outside counsel or a consulting actuary drafts a form and the engagement letter is silent. The author owns it and the carrier holds an implied licence of uncertain scope, which becomes a problem on a sale.
-
[ ] The comparison advertising claim. A carrier's marketing describes a competitor's coverage inaccurately, which is a false advertising matter rather than a copyright one and which arises more often than wording infringement.
-
[ ] The terminated intermediary that keeps the signage. Ordinary post-termination enforcement, made harder by the absence of an itemised de-identification obligation and easier by an inspection log showing the licence was controlled.
-
[ ] The lesson from all six: the copyright claim is thin, the surrounding claims are stronger, and the preparatory step that makes any of them viable costs almost nothing and is almost never taken.
A closing note on sequencing
The instinct on auditing an insurer is to look for a portfolio, find almost nothing, and conclude that the sector under-protects itself. That conclusion is wrong in a specific and useful way.
The sector's protection is contractual and procedural rather than registered. There is no registry recording what matters here, no filing establishing priority in a rating approach, and no proceeding in which a carrier asserts its models against a competitor. What exists instead is a set of documents — the advisory organisation licence, the confidential treatment request, the binding authority agreement, the data supplier terms, the system licence, the reinsurance treaty — each allocating something valuable and each read carefully only after something has gone wrong.
Much of what looks like weakness is deliberate market design. Standardised forms make judicial interpretation predictable and reinsurance priceable. Rate regulation exists because a consumer cannot evaluate a promise. Independent distribution produces competition. A practitioner who describes those as failures will lose the room.
The useful questions are narrower: which parts of the structure are optional, and where inside the mandatory parts does discretion exist. The answers are consistent across every carrier. Manuscript wordings are optional and worth registering. Confidential treatment is available and rarely requested. The detail in an actuarial memorandum is discretionary within limits. Quality control over intermediary mark use is entirely within the carrier's gift. And the data provenance register is nobody's requirement and answers three regulators.
Two of the ten phases cost almost nothing and address the largest avoidable losses. Register the manuscript wordings, and ask for confidential treatment. If an audit produces only those two, it has paid for itself several times over.
- [ ] And a note on order. The ten phases are numbered because the dependencies are real: the register precedes registration, Phase 3 precedes Phase 4 because a published factor cannot be enumerated as a secret, and the transaction summary in Phase 9 is assembled from the outputs of everything before it. A carrier that starts at Phase 6 because a distribution dispute is live will do useful work and will still need Phase 1 before it can answer the question that dispute eventually raises, which is what the carrier owns.
- [ ] Work the phases in order where there is time, and out of order where there is a fire — but come back.
Key Authorities at a Glance
| Authority | Phase | |---|---| | 17 U.S.C. § 102 | 1 — the wording as a work | | Baker v. Selden | 2 — idea and expression in functional documents | | Feist v. Rural Telephone | 2 — minimal creativity, thin compilation rights | | 17 U.S.C. § 103 | 1 — modifications to licensed forms | | 17 U.S.C. § 106 | 2 — the rights asserted against a copyist | | 17 U.S.C. § 201 | 1 — outside drafters own what they wrote | | 17 U.S.C. § 204 | 2 — the assignment nobody obtained | | 17 U.S.C. § 411 | 2 — registration before suit | | Fourth Estate v. Wall-Street.com | 2 — when registration is complete | | 17 U.S.C. § 412 | 2 — timely registration and remedies | | 17 U.S.C. § 504 | 2 — the damages framework | | 35 U.S.C. § 101 | 4 — why rating methods are not patentable | | Alice Corp. v. CLS Bank | 4 — the abstract idea framework | | Bilski v. Kappos | 4 — risk hedging as an abstract idea | | 18 U.S.C. § 1839 | 4 — reasonable measures over models | | 18 U.S.C. § 1836 | 4 — the claim on departure | | 15 U.S.C. § 1681a | 5 — supplier classification | | 15 U.S.C. § 1681b | 5 — permissible purpose | | 15 U.S.C. § 1681m | 5 — adverse action on decline or rate-up | | Safeco v. Burr | 5 — adverse action in insurance | | 15 U.S.C. § 1114 | 6 — intermediaries exceeding authority | | 15 U.S.C. § 1125 | 6 — false association after termination | | 15 U.S.C. § 1127 | 6 — naked licensing | | 15 U.S.C. § 1055 | 6 — related-company use and control | | 15 U.S.C. § 45 | 6 — representations about coverage | | FRCP 26 | 4, 9 — discovery into models and filings | | FRCP 65 | 2 — injunctions in wording disputes |
Search the underlying materials directly for policy wording copyright registration, rate filing confidential treatment request, insurance score adverse action notice, binding authority agreement trademark licence, and renewal rights transaction diligence.
Related Documents
The doctrinal companion is The Wording Is the Product, the operational sequence is Advising an Insurer or Broker, and the assembled reference set is the Insurance Industry IP Toolkit.
Phase 4 connects to Money Is Software Now, What Can Actually Be Patented?, Trade Secrets and the DTSA, and the Trade Secret Protection and Departure Checklist.
Phase 5 draws on the Data Licensing Checklist, the State Privacy Law Applicability and Readiness Checklist, the Biometric Data Checklist, and the Public Data and Open Information Toolkit.
Phase 6 uses Drafting a Trademark License That Survives, the Trademark License Quality Control Checklist, and the Channel Partner IP Checklist.
Phase 7 uses the Technology Contracts Toolkit and the Software Continuity and Escrow Toolkit. Phase 9 uses the IP Due Diligence Toolkit.
Marksy is not a law firm and this checklist is not legal advice. Insurance practice combines intellectual property with rate and form regulation, consumer protection, data protection, and distribution rules that vary substantially by line and by jurisdiction. Auditing a specific carrier or intermediary requires the filings, the licences, and the distribution agreements.