Game Development Legal Checklist: Clearance, Asset Provenance, User Content Terms, Streaming Policy, and Live Operations

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This checklist runs a game studio's legal programme from first commit to sunset, in the order the work actually falls. It opens with the asset register and the fields that matter, then works the licence categories that cause problems - marketplace packs, fonts, engine terms, open source, contractor deliverables, music, and voice. It covers title clearance and mark filings before announcement, and the registration practice that preserves statutory damages against a clone that has not appeared yet. It then drafts the user content licence against real use cases, completes safe harbour housekeeping, and publishes mod and streaming policies at launch rather than improvising them later. It closes with live operations terms, publishing agreement carve-outs, and a clone response sequence that starts with the store.

IP and Technology > Copyright | Checklist | Published 23 July 2025 - Updated 4 June 2026 | Casey Scott McKay - marksy.us

Summary. This checklist runs a game studio's legal programme from first commit to sunset, in the order the work actually falls. It opens with the asset register and the fields that matter, then works the licence categories that cause problems — marketplace packs, fonts, engine terms, open source, contractor deliverables, music, and voice. It covers title clearance and mark filings before announcement, and the registration practice that preserves statutory damages against a clone that has not appeared yet. It then drafts the user content licence against real use cases, completes safe harbour housekeeping, and publishes mod and streaming policies at launch rather than improvising them later. It closes with live operations terms, publishing agreement carve-outs, and a clone response sequence that starts with the store.

Keywords: game development checklist · asset register fields · marketplace licence limits · font embedding · engine and middleware terms · open source composition analysis · contractor assignment · music and voice rights · title clearance · intent to use filing · copyright registration timing · user content licence scope · safe harbour agent · repeat infringer policy · mod policy · streaming policy · stream-safe audio · virtual item terms · sunset provisions · clone response sequence


How to use this checklist

| Phase | What it covers | |---|---| | 1 | The asset register | | 2 | Marketplace and font licences | | 3 | Engine, middleware, open source | | 4 | Contractors and personnel | | 5 | Music, voice, and capture | | 6 | Real-world references | | 7 | Generative tooling | | 8 | Title clearance | | 9 | Mark filings | | 10 | Copyright registration | | 11 | Patents | | 12 | User content licence | | 13 | Safe harbour | | 14 | Mod policy | | 15 | Streaming policy | | 16 | Terms of service | | 17 | Monetisation and minors | | 18 | Data and moderation | | 19 | Publishing and platform | | 20 | Clone response | | 21 | Sunset | | 22 | Cadence |

Boxes marked [Gate] must clear before a build ships, before announcement, or before a demand letter goes out.

The matter. The clone shipped three months after launch with entirely new art. There was no copyright claim in the mechanics and there never had been. What resolved it in nine days was a store report about two copied screenshots and a confusingly similar title.


Phase 1. The asset register


Phase 2. Marketplace and font licences


Phase 3. Engine, middleware, open source


Phase 4. Contractors and personnel


Phase 5. Music, voice, and capture


Phase 6. Real-world references


Phase 7. Generative tooling


Phase 8. Title clearance


Phase 9. Mark filings


Phase 10. Copyright registration


Phase 11. Patents


Phase 12. User content licence


Phase 13. Safe harbour


Phase 14. Mod policy


Phase 15. Streaming policy


Phase 16. Terms of service


Phase 17. Monetisation and minors


Phase 18. Data and moderation


Phase 19. Publishing and platform


Phase 20. Clone response


Phase 21. Sunset


Phase 22. Cadence


Phase 23. If you can only do four things


Phase 24. Metrics


Phase 25. Scaling to the studio


Outcome. The register had been kept from the first commit, which decided everything that followed. When the clone appeared at month three, the filtered comparison took an afternoon and confirmed what the founders already suspected — the loop, the progression, and the economy had been taken lawfully, and the art was entirely original. The store report about two copied screenshots and a near-identical title resolved in nine days, which was faster than any letter. An artefact search found nothing further, because this cloner had been careful. What made the next year different was that the audiovisual work, the key art, and the store assets had all been registered eleven weeks after launch, inside the window; the title and the studio name had been filed on intent to use before announcement; and the mod and streaming policies had gone up on launch day, so when the studio later shipped paid content there was no reversal to explain. Eighteen months on, a publisher's diligence asked for the asset register, received it the same day with zero missing licence references, and moved on to the financial terms. The mechanics remain copied. Nothing else does.


Key Authorities at a Glance

| Authority | Proposition | |---|---| | 17 U.S.C. § 101 | Work made for hire; audiovisual works | | 17 U.S.C. § 102 | Ideas and systems excluded | | 17 U.S.C. § 103 | Compilations and derivative works | | 17 U.S.C. § 106 | Exclusive rights | | 17 U.S.C. § 107 | Fair use | | 17 U.S.C. § 120 | Representations of buildings | | 17 U.S.C. § 204 | Signed writing for transfers | | 17 U.S.C. § 411 | Registration before suit | | 17 U.S.C. § 412 | Statutory damages and fees | | 17 U.S.C. § 512 | Safe harbour | | 17 U.S.C. § 1201 | Anti-circumvention | | 35 U.S.C. § 101 | Patent eligibility | | 35 U.S.C. § 171 | Design patents | | 15 U.S.C. § 1051 | Intent-to-use applications | | 15 U.S.C. § 1114 | Trademark infringement | | 15 U.S.C. § 1125 | False designation; trade dress | | 47 U.S.C. § 230 | Platform liability for user conduct | | Baker v. Selden | System versus explanation | | Tetris Holding v. Xio Interactive | Visual expression protected | | Google v. Oracle America | Interface reimplementation | | Sega Enterprises v. Accolade | Intermediate copying for interoperability | | Sony Computer Entertainment v. Connectix | Reverse engineering an emulator | | Andy Warhol Foundation v. Goldsmith | Transformative purpose narrowed | | Lenz v. Universal Music | Fair use before takedown | | Rogers v. Grimaldi | Expressive works and marks | | Jack Daniel's Properties v. VIP Products | Source use limits the defence | | Alice v. CLS Bank International | Abstract idea framework |


The five things people get wrong

One. They have no asset register. It is the finding that derails publishing deals and acquisitions, and it cannot be reconstructed after three years of development. Start it on the first commit and block builds on missing licence references.

Two. They take contractor art without a signed assignment. Art is not among the enumerated work made for hire categories, 17 U.S.C. § 204 requires a writing, and without one the contractor owns assets that are already in the shipped product.

Three. They register the copyright late. 17 U.S.C. § 412 conditions statutory damages and fees on registration before the infringement or within three months of publication — and clones appear at month three or four with reliable regularity.

Four. They stay silent on mods and streaming. Silence reads as permission, and enforcement years later reads as betrayal. Publishing a policy at launch costs nothing and converts a discretion into a community asset.

Five. They send a demand letter about mechanics. 17 U.S.C. § 102 excludes systems and methods of operation, and Baker v. Selden settled it. The letter is answerable in a paragraph and it damages the studio's position in the next dispute.


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This document is general information about the law, not legal advice, and does not create an attorney-client relationship. Substantial similarity outcomes turn on the specific expression and the filtered comparison. Marksy is not a law firm.

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