Competitive Intelligence Checklist: Source Classification, Reverse Engineering Documentation, Clean Room Procedures, Hiring and Onboarding Controls, and Contamination Escalation

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A ten-phase working checklist for building, running, and defending a competitive intelligence function. Phases one and two map who collects and classify every source. Phases three and four set the reverse engineering protocol and the clean room procedure. Phases five and six cover hiring controls and the contamination escalation that must be rehearsed. Phases seven and eight cover the competition-law review point and the constraints on use. Phases nine and ten cover the defensive mirror image and the file that has to exist before anybody asks for it. Each phase closes with a gate.

IP and Technology > Trade Secrets | Checklist | Published 29 October 2025 - Updated 14 March 2026 | Casey Scott McKay - marksy.us


How to use this checklist

Begin from the proposition that organises the whole area: the law does not restrict knowing, it restricts acquiring by improper means and using what was improperly acquired — 18 U.S.C. § 1839, with the claim at 18 U.S.C. § 1836.

That means this is a records discipline rather than a knowledge discipline. Almost everything the business wants to do is lawful; what creates exposure is doing it without being able to show how.

Phases one, two, and six are the minimum for any organisation. Phase three matters where products are analysed. Phase five matters where the company hires from competitors. Phases four, seven, and eight are conditional on the business model. Phases nine and ten apply to everyone eventually.

The doctrinal background is Learning About Your Competitor Lawfully; the operational treatment with worked engagements is Running a Competitive Intelligence Programme; the cluster is assembled in the Competitive Intelligence and Benchmarking Toolkit.


Phase 1. Map who actually collects


Phase 2. Classify every source

Green — permitted without escalation

Amber — permitted with defined controls

Red — prohibited

Writing the register


Phase 3. Reverse engineering protocol


Phase 4. Clean room procedure


Phase 5. Hiring and onboarding controls


Phase 6. Contamination escalation


Phase 7. The competition-law review point


Phase 8. Constraints on use


Phase 9. The defensive mirror


Phase 10. The file that must exist first


The one-page card for the business

The most-used artefact is not the policy. It is the card that sits with sales and product, and it should say this.


The escalation questions, pre-answered


Common failures and their fixes


The annual review


Three worked applications

The unsolicited document

The teardown with a licence attached

The competitor hire into a competing project


Scaling the programme


What good looks like

Seven statements. The organisations that can make all seven are the ones whose competitive intelligence function is an asset rather than a contingent liability, and getting there costs a fraction of the first dispute it prevents.


Sector variations


If the company is the one complaining



The evidence habits behind the file

The nine artefacts in Phase 10 are outputs. These are the habits that produce them, and they belong to operating teams rather than to legal.


A closing note on posture


Six misconceptions to correct in the first training session


Where the law is moving

Key Authorities at a Glance

The organising distinction between proper and improper means comes from 18 U.S.C. § 1839, with the civil claim at 18 U.S.C. § 1836 and the criminal layer at 18 U.S.C. § 1832 and § 1831. Reverse engineering is protected by Kewanee Oil Co. v. Bicron Corp. and Bonito Boats, Inc. v. Thunder Craft Boats, Inc.; the improper means standard comes from E.I. duPont deNemours & Co. v. Christopher, which asks whether the acquisition falls below generally accepted standards of commercial morality rather than whether it was independently unlawful.

The software overlay is 17 U.S.C. § 107 with Sega Enterprises Ltd. v. Accolade, Inc., Sony Computer Entertainment, Inc. v. Connectix Corp., and Google LLC v. Oracle America, Inc., plus 17 U.S.C. § 1201. Computer access runs through 18 U.S.C. § 1030, Van Buren v. United States, and hiQ Labs, Inc. v. LinkedIn Corp.. Hiring runs through PepsiCo, Inc. v. Redmond, and use through 15 U.S.C. § 1125, Lexmark International, Inc. v. Static Control Components, Inc., POM Wonderful LLC v. Coca-Cola Co., and 15 U.S.C. § 45.

| Authority | Phase | | --- | --- | | 18 U.S.C. § 1839 | 2, 9 — improper means and reasonable measures | | 18 U.S.C. § 1836 | 2 — the federal civil claim | | 18 U.S.C. § 1832 | 2 — criminal theft of trade secrets | | 18 U.S.C. § 1831 | 2 — economic espionage | | E.I. duPont deNemours & Co. v. Christopher | 2 — the operative standard | | Kewanee Oil Co. v. Bicron Corp. | 3 — reverse engineering is proper | | Bonito Boats, Inc. v. Thunder Craft Boats, Inc. | 3 — states may not prohibit it | | 17 U.S.C. § 1201 | 3 — circumvention screen | | 17 U.S.C. § 107 | 3 — fair use for intermediate copying | | Sega Enterprises Ltd. v. Accolade, Inc. | 3 — intermediate copying | | Sony Computer Entertainment, Inc. v. Connectix Corp. | 3 — compatible products | | Google LLC v. Oracle America, Inc. | 3 — interface declarations | | 18 U.S.C. § 1030 | 2 — unauthorised access | | Van Buren v. United States | 2 — narrowed authorisation | | hiQ Labs, Inc. v. LinkedIn Corp. | 2 — scraping public data | | PepsiCo, Inc. v. Redmond | 5 — inevitable disclosure | | 15 U.S.C. § 1125 | 8 — comparative claims | | Lexmark International, Inc. v. Static Control Components, Inc. | 8 — standing | | POM Wonderful LLC v. Coca-Cola Co. | 8 — compliance is no defence | | 15 U.S.C. § 45 | 2 — pretexting and deceptive collection |

Further reading is collected at source classification competitive intelligence, teardown documentation, contamination protocol, clean room records, and competitor onboarding controls.


Related Documents

The doctrine is Learning About Your Competitor Lawfully; the operational treatment is Running a Competitive Intelligence Programme; the cluster is the Competitive Intelligence and Benchmarking Toolkit.

For Phase 3: Taking It Apart, Running a Reverse Engineering or Interoperability Program, and the Interoperability and Reverse Engineering Checklist.

For Phases 2 and 9: Trade Secrets and the DTSA, Building a Trade Secret Program That Survives Litigation, the Trade Secret Protection and Departure Checklist, Who Owns the Data, Running or Defending a Data Scraping Program, the Data Collection and Scraping Risk Checklist, Everything on the Stand Is a Disclosure, The Factory That Knows Everything, and the Contract Manufacturing IP Checklist.

For Phase 5: Where an Employee Can Go. For Phase 7: The Promise You Made to the Standards Body and the IP Due Diligence Toolkit.

For Phase 8: False Advertising Under the Lanham Act, Bringing and Defending a Lanham Act False Advertising Claim, Buying a Competitor's Name, Running a Keyword and Paid Search Trademark Program, the Keyword Advertising, SEO, and Search Marketing Toolkit, Trade Dress and the Functionality Doctrine, and Three Ways to Own a Shape.


Marksy is not a law firm and this checklist is not legal advice. Trade secret standards, restrictive covenant enforceability, computer access statutes, and competition law all vary by jurisdiction. Consult qualified counsel before designing a collection programme, conducting a teardown, or responding to a contamination incident.

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